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SPORTS SUMMIT WHEN & WHERE
Global Sport Tourism Summit
When: Monday 7 November 13.30-18.00
Where: Platinum Suite 1 WTM London hosts the first Global Sport Tourism Summit, the world’s largest gathering of sport tourism industry experts. The event will bring together some of the leading figures in sport, tourism, DMOs, major events and mass participation events. The event will also see the announcing of the Global Sport Tourism Awards. Attendees will hear from leading global experts in the sector about how to attract major global sports events and how to develop successful sports tourism products.
Programme 13.30 Introduction – Professor Terry Stevens, University of Swansea. 13.35 The Sport Tourism Opportunity – Keith Wood, Director W2 Consulting.
SESSION A – WINNING THROUGH SPORT TOURISM 13.45 Developing a Winning Ambition for Scotland in creating an international Sport Tourism Destination. Paul Bush OBE, Event Scotland. 14.10 Barcelona and Sport – A Global Partnership for Sport Tourism. Patrick Torrent, Director Marketing, Catalonia Tourism Board. 14.30 Panel Q&A Session.
AWARD ANNOUNCEMENTS: WTM Global Sport Tourism Destination Marketing Award. WTM Global Sport Tourism Innovation Award.
SESSION B – A VIEW FROM BOTH SIDES OF THE SPORTS’ FENCE 15.00 Conversation with Stephen Roche, former professional cyclist and owner of Stephen Roche Cycling Holidays & Training Camps. Stephen is a winner of the Tour de France, Giro d’Italio and road World Championships.
34 WTM Preview 2016
Organised by W2 Consulting
AWARD ANNOUNCEMENTS: WTM Global Sport Tourism City. WTM Global Sport Tourism Town.
SESSION C – PANEL DISCUSSION – ENHANCING THE SPORT TOURISM EXPERIENCE 15.40 Creating The Fan Experience – What we can learn from Sport. Julian Jenkins, CEO, Fanylse. 16.05 Beyond Two Weeks in the Year – Targeting a global audience through digital marketing. James Ralley, Wimbledon All England Lawn Championships. 16.30 Panel Q&A.
AWARD ANNOUNCEMENTS: WTM Global Sport Tourism Digital Marketing Award. WTM Global Sport Tourism Event Sponsorship of the Year Award.
SESSION D – TRENDS IN MAJOR EVENTS Delivery Partner - Sportcal. 16.50 Combining mass participation
events and professional events – the destination benefits.
Peter de Wilde, CEO Visit Flanders – Tour of Flanders. 17.10 Every weekend is a major event – The Premier League sport tourism experience.
AWARD ANNOUNCEMENTS: WTM Global Sport Tourism Event of the Year Award – Major Events. WTM Global Sport Tourism Event of the Year Award – Mass Participation Events.
SESSION E – GLOBAL SPORT INDEX 2016 17.30 A discussion with Mike Laflin, CEO Sportcal and a number of destinations who have successfully climbed the City & Nations Sports Index – the winning ingredients.
AWARD ANNOUNCEMENTS: Announcement of Sportcal Global Sport Index City and Nations Award Winners. Final Award Announcement – WTM Global Sport Tourism Impact Award.
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