MASTERING GLOBAL


INFLUENCER STRATEGY – CONTENT


TRENDS & LOCAL INFLUENCERS WHEN & WHERE


This session focuses on Influencers Jeremy Jauncey, the founder of Beautiful Destinations, the most influential populariser of travel photography on Instagram with over 5.5 million followers and over 200 million likes, will join the first part of this session. Jeremy will show how Beautiful Destinations works with the world’s


World Responsible Tourism Awards, a celebration of the most inspiring and enduring responsible tourism experiences in the world. Tuesday 8 November, 10.30-12.30 | WTM Global Stage/AS950


UNWTO & WTM Ministers’ Summit. Tourism and Security: promoting safe and seamless travel Tourism is one of the fastest growing and most resilient economic activities of today. At a global level, tourism has proven to be quite resilient and constantly growing; the sector is, however, regularly challenged by natural and man-made risks and crises. These crises have a great impact at the destination level, threating to destroy their economies and social structures. The Keynote Ministers’ Summit brings together some of the industry’s major players to discuss and explore the issues surrounding safe travel and tourism across the world. Wednesday 9 November, 11.00- 13.00 | WTM Global Stage/AS950


largest brands and the most powerful social media influencers, creating unique digital content and measurable audience growth. This will lead into an interview with Nick Hall, #DTTT’s Founder, you will be able to put your questions directly to our experts. In the second part of the session Nick Hall will tap into the latest content trends, sharing exclusive


Safety, Security and Leisure Travel: Can technology such as robots or AI help make travel and tourism safer? Travelzoo’s Richard Singer reveals what global consumers think about the role robots and artificial intelligence could play in making travel safer. The presentation will reveal findings from a global study exploring general consumer acceptance of robots featuring in the holiday experience. Singer will focus on whether or not this sort of technology would make people feel more or less secure in a world where safety is now the number one consideration when choosing a holiday destination. Wednesday 9 November,


12.30-13.30 | Travel Tech Theatre/TT390


Skift Hotel Summit: Faultlines of Disruption in Global Hospitality Skift is presenting a two-hour summit to explore the faultlines of disruption in the global hospitality sector. For the first time since online booking of travel became mainstream, hotels are being rewired and rethought from


WTM Preview 2016 17


insights and case studies looking at the local influencers and how the industry is working with them. Nick will be presenting great case studies from Cape Town to Australia, to show how you should develop your strategy. Tuesday 8 November, 14.45- 16.15 | WTM Global Stage/AS950


top to bottom, and every obvious and non-obvious part of hospitality is being turned over, questioned, and retooled. Alternative accommodations are not just alternatives anymore; they are going mainstream. The great thing is consumers have choices, the bad thing is consumers may have too many choices. The Summit aims to decipher these clashes through a series of conversations with industry figures. Subjects debated include: Why boutique is the future of hospitality; Traveller’s manifesto on the future of hospitality; The hospitality tech disruption; What innovations in F&B is teaching us about the future of hospitality. Wednesday 9 November, 15.00-17.00 WTM Global Stage/ AS950


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