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WHEN & WHERE WTM & Travel Perspective Sessions
Facebook: The Future of Storytelling When: Tuesday 8 November 16.30-17.00
Where: WTM Global Stage The world’s biggest social network shares its thoughts on the future in conversation with Travel Perspective’s Mark Frary. Speaker: Neasa Costin, Head of Travel, EMEA, Facebook.
Content in crisis: Independent blog or undisclosed advertising? When: Tuesday 8 November 17.05-17.50
Where: WTM Global Stage The UK Competition and Markets Authority has started to crack down on content not clearly identified as paid for. With so many DMOs and other travel businesses now engaging in content marketing and working with bloggers on a paid basis, is it cause for concern? Moderator: Steve Keenan, Travel Perspective.
Social media masterclass When: Wednesday 9 November 12.15-12.45
Where: WTM Inspire Theatre Visit Philly has long been at the forefront of the use of social media in all its various forms to promote the state. What has it learned along the way. Speakers: Paula Butler, Visit Philly | Meryl Levitz, Visit Philly.
Is Pokemon Go the best we can expect from augmented reality? When: Wednesday 9 November 12.55-13.35
Where: WTM Inspire Theatre Pokemon Go has taken the world by storm and destinations and hotels have been quick to see the marketing potential. Is it just a passing fad? Speakers: Joseph DiTomaso, CEO, Alltherooms | Si Brown, CEO, Skignz | Nick Larson, Timelooper | Daniel Eglof, Director, Basel Tourism.
28 WTM Preview 2016
Digital and Influencer marketing developments and trends When: Wednesday 9 November 14.45-15.30
Where: WTM Inspire Theatre EU475
In this session, iambassador will present the Social Travel Summit Think Tank report. This report summarises the discussions and conclusions of a select group of digital marketing executives from DMO’s and brands as well as travel bloggers/influencers which took place at the Social Travel Summit in Inverness (September 2016). The discussions cover topics such as digital marketing trends, working more effectively with influencers and ethics of influencer marketing. This session will be presented by iambassador and Toposophy. Speakers: Melvin Böcher, COO, iAmbassador | Keith Jenkins, CEO, iAmbassador | Nicholas Montemaggi, Director of Marketing & Project Management, iAmbassador | Peter Jordan, Senior Analyst, Toposophy.
How collaborations are shaping the new world of digital marketing in tourism When: Wednesday 9 November 15.30-16.15
Where: WTM Inspire Theatre EU475
The move to digital has spawned a whole series of innovative ideas and collaborations in tourism marketing. DMOs and brands are working with travel bloggers/influencers in exciting new ways. In addition, cross-border collaborations amongst DMOs and travel influencers transcend competitive barriers, help reduce costs and achieve a higher ROI. In this session, iambassador and invited DMOs will present case studies that illustrate the benefits to be gained through these collaborations. Speakers: Gemma Suñer Oller, Online Marketing Manager, Costa Brava Girona Tourist Board | Giovanni Arata, Social Media Manager, Emilia Romagna Tourist Board.
Traverse/Travel Perspective/ iambassador –
Digital Influence Unplanned When: Wednesday 9 November 16.30-17.30
Where: WTM Inspire Theatre EU475
For this closing session, the founders of Traverse, iAmbassador and Travel Perspective will come together for a completely unplanned session all around digital influencers and their role in the travel industry.
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