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BACK TO CONTENTS


THE TRAVEL TECH SHOW AT WTM


®


Once again the UK’s largest travel tech show hosts an impressive programme of events.


eTourism: Exploring disrupting innovations in the industry When: Monday 7 November 10.30-12.15


Where: WTM Inspire Theatre/EU475 Disrupting innovations generate significant market structure changes. This structural change is affecting the organisational networks and the services tourism players use to perform well in markets. For instance, hotels can now use algorithms to set yield and revenue strategies, monitor competition and allow consumers to use mobile devices to access services.


Moderator: Professor Dimitrios Buhalis, Director of the eTourism Lab, Bournemouth University.


WTM Travel Innovation Summit When: Monday 7 November 16.00-17.30


Where: WTM Global Stage/AS950 Hear about the latest trail-blazing developments in travel distribution. Industry leading speakers will talk about how they are innovating to capitalise on the latest digital travel trends and techniques. Hear them present and ask them questions during the speaker panel session. Speakers: Johannes Thomas, MD, Trivago GmbH | Niall White, Group Strategy Director, House of Travel | Andy Philips, Revoo.


26 WTM Preview 2016


Single Tag based UI Development Methodology When: Tuesday 8 November 10.30-11.15


Where: Travel Tech Theatre/TT390 Mikael Gummerus will introduce a new cutting-edge Single Tag based UI development methodology. It allows companies, also in the travel industry to continually improve online experiences in the fastest way possible and without vendor lock. This new methodology is much more cost-effective compared to


the traditional, complex UI development. Whether it’s about providing a unique experience for families throughout the site, or optimizing the checkout process for quick buyers – all this can be developed without any backend integrations through the Single Tag method. Technology is presented from business perspective including practical examples. The presentation contains a detailed explanation of the revolutionary Single Tag UI development method and its impact on the online business operations. Presenter: Mikael Gummerus, CEO & Founder, Frosmo.


Genesys Digital Transformation Summit When: Tuesday 8 November 10.30-12.30


Where: Platinum Suite 4 Digital Transformation is the number one goal for every travel and tourism organisation. Your consumers are online and increasingly savvy; shopping around for the best value they can find. At this Summit you will hear from some of the


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