WTM LONDON & ® TRAVERSE PRESENT:
Mobile and Live social media When: Monday 7 November 13.45-14.30
Where: WTM Inspire Theatre This session will take a look at the four main live social media platforms – Facebook, Snapchat, Periscope and Youtube – with a user and brand championing each one in short presentations. This will be followed by a live Q&A panel before the audience votes on which platform they think will be the most important through 2017.
YouTube and the
Continuing Rise of Video When: Monday 7 November 14.45-15.30
travel industry’s foremost experts. Tap into their expertise by attending and fast- track your business’s learning about the digital transformation process. Moderator: Paul Richer, Co-Founder & Managing Partner, Genesys.
Speakers: Carl Michel, Chairman, Veeve | Franck Gervais, CEO, Voyage- SNCF | Daniel Wishnia, Director of Digital Promotion & eCommerce Manager, GCH Hotels GmbH | Suzie Barber, Co-Founder, Hotelbonanza.
Mastering Global Infl uencer Strategy – Content Trends & Local Infl uencers When: Tuesday 8 November 14.45-16.15
Where: WTM Global Stage/AS950 Once again the #DTTT returns to WTM London, this year with two sessions focusing on infl uencers. Jeremy Jauncey, the founder of Beautiful Destinations, the infl uential populariser of travel photography on Instagram with over 5.5 million followers and over 200 million likes, will
join the fi rst part of this session. Jeremy will show how Beautiful Destinations works with the world’s largest travel and lifestyle brands and the most powerful social media infl uencers, creating unique digital content and measurable audience growth. Jeremy’s presentation will lead into an interview with Nick Hall, #DTTT’s founder & CEO when you will be able to put your questions directly to our experts. Then we’ll be looking at mastering
infl uencer strategy, taking into consideration the bigger picture developments in travel and how consumers are changing their purchase decisions. Sojern’s Brad King will open up with insights and macro trends seen from their own big data analysis of booking fi nal patterns. Leading from this, we’ll be looking at how content is key to exploiting emerging opportunities and responding to some of the bigger challenges causing strain on global travel. More specifi cally, how can infl uencers help us in this task to tell our story in a convincing, authentic and personalised way.
Where: WTM Inspire Theatre This session takes a look at the hugely important video sector – from a brand’s perspective, providing key insights on video campaigns. The presenters will highlight how brands and DMOs can connect and work with YouTubers and video creators to produce effective marketing results. Followed by Q&A.
Personalisation for Bloggers and Brands When: Tuesday 8 November 13.00-13.45
Where: WTM Global Stage How can brands build loyalty with a fi ckle user base? This is a question we’ll be asking at the start of a session that will take a look at personalisation for brands, bloggers and how the two can work together to deliver the perfect customer experience.
Bloggers’ Speed Networking When: Wednesday 9 November 10.00-11.30
Where: Platinum Suites 3&4 100 of the world’s leading bloggers will hold mini-meetings with exhibitors to discuss ways to increase the exhibitors’ media exposure.
WTM Preview 2016
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