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Stop thinking of social media as free. The platform is, but to be successful you need to invest time and, increasingly, make use of promoted Tweets.


FOLLOW YOUR FOLLOWERS People like to be followed, particularly if you’re a big brand. They’re also less likely to leave you next time they give their account a spring clean.


Find your DOPPELGANGER – someone who’s Tweeting about a similar topic to you and whose followers you may also want to follow.


If you’re being followed by INACTIVE ACCOUNTS – DUMP ‘EM. Apps such as BUFFER and MANAGEFLITTER can help you manage your account.


CATS ARE KEY! SO ARE DOGS. AND PIGS.


Include as many IMAGES as possible. PICTURES ALWAYS GENERATE GREATER INTERACTION.


but think about what these say about you.


BE HUMAN. 8 issue 21 july 2014


PEOPLE LOVE QUOTES, Associate your brand with


POSITIVE MESSAGES. }


Following Up


Christopher Wellbelove is Senior Digital Engagement


Strategist at BT and was also Lambeth’s first Tweeting Mayor. With over 263k


followers @wellbelove, here are his tips on building an engaged Twitter community


Take


Social media activity can be great for PR.


ONLINE OFFLINE.


Use your PROFILE information to explain what you’ll be TWEETING ABOUT, but don’t be restricted to your core business. On its own, this may not be enough to engage people.


The power of the RETWEET IS FANTASTIC. It shows you’re interested in what others have to say.


‘Favourite’ almost everything. It’s a quick and easy way to show appreciation without cluttering your own feed.


MEASURE Every interaction matters.


WHAT YOU’RE DOING. Be able to justify your Twitter activity.


The MORE you TWEET, the more followers you’ll get, but don’t binge


STAGGER YOUR POSTS. Always be willing to try


Tweet.


Don’t be constrained by your original objectives. Social media demands innovative thinking. BE FUN.


SOMETHING NEW. But remember that it’s not all ABOUT NUMBERS.


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