FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: ILX GROUP Agency: ABSOLUTE DIGITAL MEDIA
In October 2013 ILX
Group, providers of PRINCE2 management training, saw their conversions drop signifi cantly. The following month they asked Absolute Digital Media to launch an integrated digital marketing campaign to boost leads. Absolute Digital Media fi rst turned their attention to ILX Group’s Google AdWords account. Their PPC team created and split tested ads,
Brand: GODOLPHIN Agency: JAYWING
Godolphin is one
of the most successful and reputable horse racing stables in modern history. In 2013 it partnered with Jaywing to relaunch its website. A key aim of the relaunch was to make the stable’s 20 years’ worth of horse racing data easily accessible across devices.
Jaywing had to deliver
a user experience that made complex data easy to understand. So they developed a bespoke CMS, not constrained by the functionality of any pre-built solution. The front-end of the site was also designed to be exceptionally easy to navigate. The site won a W3 Gold Award for Usability. fi
garodigital.co.uk/ case-study/
godolphin.aspx
Brand: SELECTA Agency: GREEN RIVER MEDIA
Selecta, the largest vending machine operator in
Europe, has partnered with Starbucks to bring a selection of the coffee brand’s snacks and drinks to the workplace with Starbucks Corner Café vending machines. Selecta needed to launch a new microsite across 10
European countries in 13 different language versions to promote the Starbucks Corner Cafés initiative. They brought in Green River Media to implement initial designs of the website and then, at short notice, asked them to put in place the responsive design element of the site. Since the site’s launch it has generated a signifi cant number of new leads for Selecta. fi
garodigital.co.uk/case-study/Selecta-green-river-media.aspx
targeting a number of courses across a variety of countries. Next they revamped ILX Group’s social presence by running promotions, giveaways and seminars and by sharing a range of engaging content. Following the campaign’s launch, ILX Group’s online conversion rate has increased by 38 per cent. fi
garodigital.co.uk/case-study/ ilx-group.aspx
FOR MORE IN-DEPTH VERSIONS OF THESE AND OTHER CASE STUDIES, VISIT
FIGARODIGITAL.CO.UK/ SEARCH/CASESTUDIES
16 issue 21 july 2014
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