FIGARODIGITAL.CO.UK
Brand: UNITED AIRLINES Agency: ENSIGHTEN
United Airlines fi rst engaged
Ensighten after its merger with Continental Airlines, as it wanted to ensure the tagging of the airline’s newly combined site was accurate and complete.
Using Ensighten’s tag management solution, United Airlines was able to begin tracking across all combined digital properties, including mobile apps and kiosks. This set the data foundation for United Airlines’ long-term omnichannel, customer-centric personalisation strategy. As a result of using the Ensighten
Data Layer as the unifi er of all customer data, United Airlines was able to eliminate data silos and improve data consistency across applications. fi
garodigital.co.uk/case-study/united- airlines.aspx
Brand:
GOV.UK Agency: REDEYE
Following a
recommendation from a review of the government’s web offering,
Gov.uk was developed as the single online home for all its public-facing content and services. RedEye was selected to deliver usability testing for the site.
User test sessions were
FOR MORE IN-DEPTH VERSIONS OF THESE AND OTHER CASE STUDIES, VISIT
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conducted in London, Bristol and Leeds. Three rounds of testing explored the new ‘Inside Government’ section of the site. Following each round of testing, changes were made to the website in response to user recommendations. The website was awarded the Design Museum Website Design of the Year award in April 2013. fi
garodigital.co.uk/case-study/ gov-uk.aspx
Brand: LED HUT Agency: SLI SYSTEMS
SLI Systems
helped LED Hut, the UK’s leading provider of LED lighting products, to expand its ecommerce presence across Europe thanks to the customisation capabilities and relevant search results provided by SLI’s Learning Search site search
solution.
LED Hut found that the solution effectively connects visitors to the items they’re most likely to purchase. Keith Scott, Marketing Director at Led Hut, says: “With SLI search in place we have seen a 200 per cent increase in conversion rate.” fi
garodigital.co.uk/ case-study/led-hut. aspx
24 issue 21 july 2014
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