FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: LULU GUINNESS Agency: LEAPFROGG DIGITAL MARKETING
A key challenge for handbag and
accessories brand Lulu Guinness is that it competes with its stockists and trade partners for search rankings for pure brand terms, impacting impression share. In 2012, it approached Leapfrogg Digital Marketing to manage its paid search strategy to ensure it continued to rank highly for brand terms.
AFTER
To lower the average cost-per-click value, Leapfrogg Digital Marketing restructured Lulu Guinness’s campaigns based on product feed data. Optimised ad extensions were introduced to ensure adverts were as relevant as possible and campaigns were also rolled out across Bing and Yahoo! to increase exposure. Paid search revenue increased 68 per cent in 2013 compared to 2012. fi
garodigital.co.uk/case-study/lulu- guinness.aspx
Brand:
FEELUNIQUE.COM Agency: INVIQA
Feelunique.com, online health
and beauty product retailers, needed to update its web and mobile site ahead of a large TV advertising campaign. With a deadline of six weeks to get the new sites launched,
feelunique.com turned to Inviqa.
Feelunique.com’s desktop site was
stripped back so that only the core, essential functions that mobile customers would expect remained. The website’s interface was streamlined and simplifi ed, facilitating quick purchases. The website was successfully
delivered inside the tight deadline. It offers an improved user experience: the site’s average load time on mobile is now just 1.04 seconds. fi
garodigital.co.uk/ case-study/feelunique. aspx
Brand: THINKBOX Agency: BOX UK
In the run-up to a national BEFORE
advertising campaign TV marketing body Thinkbox asked Box UK to strengthen its website’s infrastructure. Box UK responded to this brief by implementing its CloudFlare Content Delivery Network, which optimises the delivery of web pages and improves performance. The solution was confi gured to cache the entire Thinkbox site at regular intervals. This signifi cantly minimised the demands placed on Thinkbox’s website and servers without affecting the delivery of content to users. fi
garodigital.co.uk/case-study/ thinkbox-systems-engineering.aspx
21 issue 21 july 2014
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