FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: BLUE CROSS Agency: FATSAND
FatSand were approached to
create a new video for pet re-homing charity Blue Cross. The video had to raise awareness of the pet re-homing service the charity offers, as well as dispelling some of the myths around re-homing.
After the video creative was fi nished,
FatSand reached out to infl uencers encouraging them to post the video on their sites. They also shared the video on Twitter using a designated hashtag, wrote content for relevant sites to promote the video and ran a targeted PPC campaign to spread the word. The video now ranks top in YouTube and Google Video search for ‘pet rehoming’ and ‘rehome a pet’. fi
garodigital.co.uk/case-study/blue-cross. aspx
Building on this, VSO chose to
Brand: VSO Agency: DIGITAL TACTICS
VSO (Voluntary Services Overseas)
is an international development charity that offers volunteers the chance to work in developing countries fi ghting poverty. Like most charities, VSO relies heavily on the donations it receives from the general public. They wanted to be able to immediately thank their supporters via email to show their gratitude for each donation and to encourage repeat giving. VSO wanted to move beyond a simple HTML campaign and produce something more engaging. The decision was taken to include video content in the email to create maximum impact and explain to donors in a more human way how their money will be used.
Brand: PHONES 4U Agency: EXPONENTIAL
Phones 4u aimed to drive
awareness of the Moto X phone and increase purchase intent by showcasing the handset through a number of fun videos. Phones 4u chose Exponential’s digital video advertising solution Firefl y Video to host their creative. The videos were displayed in bespoke units along
26 issue 21 july 2014
produce videos personalised with a message addressed to each individual donor. Newscaster Jon Snow is an ex-VSO volunteer, he agreed to record a news report-style video thanking donors for their contribution. Digital Tactics then built an advanced video mail-merge tool which personalises the original video with donor information. Bulk creation of personalised video content can be a diffi cult task. However, a very good level of personalisation can be achieved by compiling unique videos from smaller tailored segments or by overlaying various forms of other media using an automated workfl ow. Digital Tactics’ system allows VSO to
regularly upload CSV or Excel lists of donor contact data. Once received, the system automatically processes each record, geocoding the data to extract the donor’s locality, and then compiles this into a unique VSO branded video. The tool uploads these videos to VSO’s YouTube channel and then uses the API of VSO’s bulk email provider to send a personalised email to the donor. The campaign has been highly
successful for VSO. These personalised videos increased engagement by 50 per cent and have signifi cantly improved ROI in comparison to previous automated ‘thank you’ emails. fi
garodigital.co.uk/case-study/vso-digital- tactics.aspx
with photo galleries, links to the Phones 4u website and in-depth text information about the phone. The videos promoting the Moto X
phone were well received. The average viewer dwell time was almost half-a-minute (29.33 seconds) and 5.67 per cent of the audience interacted with the video. fi
garodigital.co.uk/case-study/phones- 4u.aspx
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
