FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: WAREHOUSE Agency: CHALK SOCIAL
Chalk Social were given three weeks to
devise and execute a display advertising campaign for fashion retailer Warehouse. The brand’s aim was to target the ‘ambitious stylist’ demographic: women aged between 18 and 35, for whom ‘fashion fi ts their life, not the other way around’.
Chalk Social decided to build ad units across
Brand: FORERVER21 Agency: SOCIOMANTIC LABS
Fashion retailer Forever21
wanted to reach customers and prospects through mobile display advertising. They chose to work with Sociomantic Labs as its platform uses a proprietary HTML5 framework, which enables marketers to serve personalised ads across mobile web and in-app inventory, including on Apple’s fl ash-free operating system and Safari browser.
Sociomantic Lab’s platform has
delivered impressive results for Forever21. Gerard Florendo, Manager of Online Marketing and Web Analytics at Forever 21, says: “We’re looking to scale our online and mobile business faster, drive more return on ad spend and increase revenue through paid channels. Sociomantic are helping us accomplish these goals.” fi
garodigital.co.uk/case-study/ sociomantic-launches-streaming-crm. aspx
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19 issue 21 july 2014
Facebook, YouTube and programmatic video. The ads were optimised not only by format, but by geolocation, date, time, frequency, position and keyword effectiveness. In total 23.4 million ad impressions were delivered to 4.9 members of the indexed audience. fi
garodigital.co.uk/case-study/warehouse.aspx
Brand: BONMARCHÉ Agency: VENDA
Women’s clothing
retailer Bonmarché was determined to offer its customers, the majority of whom are aged over 55, an improved and more rewarding online experience, tailored to their needs.
Bonmarché decided to build its updated website using Venda’s fl exible, scalable platform. This new site offers enhanced customer experience with improved navigation, larger product imagery, product recommendations, a wider choice of payment options and tablet optimisation. Bonmarché have since seen a 70 per increase in site visits and an increase of almost 100 per cent in year-on-year online sales. fi
garodigital.co.uk/case-study/ bonmarche.aspx
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