FIGARODIGITAL.CO.UK
CONTENTS
COMMUNITIES: how can brands develop real, meaningful and mutually beneficial relationships with consumers online? As Sinead Doyle from Essence tells us on page 39, the question is no longer what role communities can play in helping you achieve your objectives. It’s the role you play in helping communities achieve theirs. From new and creative approaches to Twitter to the psychology of influence, we chat to the experts who are ENERGISING ENGAGEMENT.
WELCOME
Also in this issue, we preview the FIGARO DIGITAL MARKETING CONFERENCE, taking place in London on 17 JULY where we’ll be joined by 500 delegates and almost 50 speakers from some of the UK’s leading brands and agencies. Turn to page 28 to find out how some of our speakers and their organisations are PLANNING FOR GROWTH. Plus, all the usual case studies, comment and insight from across the digital marketing industry. Our autumn weekly SEMINAR PROGRAMME is now in place. Check out our
website for full details of forthcoming Thursday seminars and go to FIGARODIGITAL.
CO.UK/DIGITALHEALTHCHECK.ASPX to find out about our DIGITAL HEALTH CHECK ON 6 NOVEMBER. As always, you can find us in all the usual social spaces or just drop us a line and say hello. We want to know about the digital matters that matter to you.
JON FORTGANG EDITOR FIGARO DIGIT AL TEAM TEL 0207 870 3380 FAX 0207 226 9588 EMAIL
firstname.surname@
figarodigital.co.uk
PUBLISHING DIRECTOR Neil Argent EDITOR Jon Fortgang EVENTS MANAGER Emma Robson ACCOUNT EXECUTIVE Amy Donovan CIRCULATION & RESEARCH Richard De Sousa & Charlotte Phoenix EDITORIAL ASSISTANT Eilidh Wagstaff DESIGN Matthew Inman (
matt@spinning-top.com) PRINTING Warners
CONTRIBUTORS AND INTERVIEWEES Sanjeevan Bala (Channel 4), Eve Critchley (Mind), Sinead Doyle (Essence), Tim Ewington (ShortList Media), Laura Goss (Macmillan Cancer Support), James Kirkham (Leo Burnett Worldwide), David Levin (That Lot), Simon Miles (Coca-Cola Enterprises), Pete Markey (Post Office), Gareth Morgan (Liberty Marketing), Nathalie Nahai, Rakesh Patel (Auto Trader), Jonathan O’Brien, Justine Roberts (Mumsnet), Damian Ryan, Joby Russell (
Confused.com), Anders Rave (Essence), David Schneider (That Lot), Tania Seif (Coral), Howard Scott (National Trust), Sean Smith (Brandwatch), Luke Quilter (Sleeping Giant Media), Christopher Wellbelove (BT), Alan Walsh (American Express), Emma Watkins (IOP Publishing), Jennifer Watkiss (Adestra)
Published by VHeaven Ltd, 4th Floor, 6 Aztec Row, Berners Road, London, N1 0PW NO PART OF THIS PUBLICATION MAY BE REPRODUCED WITHOUT THE PERMISSION OF THE PUBLISHERS.
Figaro-Digital 5 issue 21 july 2014 @figaro_digital
to Issue 21 of Figaro Digital. In this edition we focus on
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