FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: BRITISH GAS ME Agency: RUFUS LEONARD
British Gas was looking to target young
Brand: CHESTER ZOO Agency: SITECORE
Eighteen months ago, the marketing
team at leading tourist attraction Chester Zoo noticed nearly 30 per cent of visitors to its desktop site originated from mobile devices. So Chester Zoo, with digital agency Code Computerlove, set about reducing the bounce rate for the zoo’s mobile site. The new site solution needed to be
simple for website content editors to maintain and develop and it needed to integrate with the zoo’s existing online shop. They chose Sitecore’s content management system as it met all of these requirements. The mobile site now accounts for 45 per cent of the zoo’s total web traffi c. fi
garodigital.co.uk/case-study/chester-zoo.aspx
urban professionals. So they engaged Rufus Leonard to create a service that lets this target audience manage their energy account in a manner that fi ts the way they live their lives. Rufus Leonard built an app which allows customers to read their meter via their smartphone, split bills between fl atmates, predict their next monthly bill and contact British Gas customer services directly. Will Orr, Managing Director of Central Heating Installations at British Gas, says “[me] is all about giving the audience useful things they want to help them manage their energy and lives better.” fi
garodigital.co.uk/case-study/british-gas-me. aspx
Agency: ENDSLEIGH Brand: COGWORKS
Specialist insurance
provider Endsleigh appointed digital agencies The Cogworks and Erskine Design to deliver a comprehensive overhaul of its digital presence. Top of the list of priorities was ensuring its website was made easy to navigate on a mobile device. They began the rework of the site by testing new design features on small screen devices before considering how they would translate on larger screens. The mobile-fi rst
relaunch of
endsleigh.co.uk offers an improved user experience and provides customers with the right products, at the right price and time. fi
garodigital.co.uk/case- study/
endsleigh-website.aspx
14 issue 21 july 2014
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