FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: JOHN LEWIS Agency: ADOBE MARKETING CLOUD
John Lewis is an employee-owned
company, so the wellbeing of its 84,700 permanent members of staff is a key priority for the business. In light of this, John Lewis transformed
its intranet into a powerful, highly personalised company resource using Adobe Experience Manager. This means staff can access the company’s intranet from any platform with the same level of personalisation, convenience and accessibility as customers on the web. This brings obvious benefi ts, such as promoting a better understanding of the brand among employees. It also connects staff across the business, helping align teams to common objectives. fi
garodigital.co.uk/case-study/john-lewis- and-the-adobe-marketing-cloud.aspx
Brand: MAJESTIC WINE Agency: SDL
Specialist retailer Majestic Wine
sells over 26 million bottles of wine annually. Despite this large sales volume, until recently Majestic Wine had to extract electronic point of sale data into a spreadsheet and manually mark each entry to identify which customers had purchased which products. To make this process more effi cient,
Majestic Wine implemented SDL’s Intelligent Marketing Suite and began using its retail data models, dashboards and segment documents. This enabled Majestic Wine to consolidate its data from various sources to create a single customer view. Majestic can now analyse all
transactional data against response data, and report on how its customers are reacting to marketing messages. fi
garodigital.co.uk/case-study/majestic- wine.aspx
Brand: SPICERS OF HYTHE Agency: SLEEPING GIANT MEDIA
Sleeping
Giant Media take an integrated approach to their work with hamper creators Spicers of Hythe (SoH). They’ve developed a long term plan of activity, which concentrates on key holidays and special occasions, to boost brand awareness and relevant traffi c to SoH’s website. Sleeping Giant Media is achieving SEO growth through tactical PPC campaigns and content creation. Competitions and
18 issue 21 july 2014
outreach are also used to generate engagement.
The campaign is
returning some strong results with keyword rankings improving across the site. SoH’s Managing Director Ian Spicer says, “Social media and SEO always seemed so diverse and overly complicated until we started working with Sleeping Giant Media.” fi
garodigital.co.uk/ case-study/s-o-h. aspx
Brand: PI Agency: TURN
Decision support service
provider PI Benchmark wanted to refresh its brand image. It engaged Turn to deliver an updated brand stance and comprehensive communications plan. Turn advised the company change its name from PI Benchmark to pi. Working in collaboration, they developed a new logo, website, and strapline for pi. Turn also produced client case studies, a thought leadership video of the CEO, document templates and marketing collateral for the fi rm. pi’s internal team fully embraced
this new positioning and creative design. Prospects and clients have reacted positively to the new branding, which marks pi out in a very competitive landscape. fi
garodigital.co.uk/case-study/pi.aspx
inspired by data possibility
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