FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: GOODY GOOD STUFF Agency: SHOUTLET
Confectionary brand
Goody Good Stuff ran a contest on social media offering participants a chance to be part of their taste testing team. The competition aimed to uncover product purchase insight and drive fan loyalty. The campaign led to a 64
Brand: CAPTIFY Agency: INSPIRING INTERNS
When digital
advertising technology company Captify first launched, they had to be cost-conscious when hiring new staff. Consequently, they decided to outsource the process of recruiting new starters to Inspiring Interns. Adam Ludwin, Co-founder at Captify, says: “Running a
start-up we have so many things to be doing at any one time. Inspiring Interns’ assistance helps free us up to focus on servicing clients’ needs, confident in the knowledge that Inspiring Interns only sends our team top quality applicants. We can watch applicants present their short video CV and this helps us gauge if they’re well-matched to Captify.”
figarodigital.co.uk/case-study/ Captify.aspx
per cent increase in customer data harvested and unearthed the real reasons that drive consumers to purchase Goody Good Stuff sweets, enabling the brand to switch its communication focus accordingly.
figarodigital.co.uk/case-study/ goody-good-stuff.aspx
Brand: TOYOTA AYGO Agency: BLOOM WORLDWIDE
Ahead of the launch
of its new Aygo range at the 2014 Geneva Motor Show, Toyota Motors Europe asked Bloom Worldwide to report on the online social habits of the range’s target audience: millennials. Bloom Worldwide
conducted conversation analysis and monitored the online habits of millennials across the European marketplace. Based on this research, Bloom Worldwide were able to provide Toyota with audience profiling, trend reports and a targeted content marketing strategy. Bloom’s insight-driven
work proved fruitful; the Toyota Aygo range had the highest online share of voice when measured against competitor models on press day of the 2014 Geneva Motor Show.
figarodigital.co.uk/case-study/ toyota-aygo.aspx
22 issue 21 july 2014
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