Interactive IGT ONPREMISE INTERVIEW
It creates a safe environment for players, who can clearly see how much money has been wagered, and manage their experience accordingly. It also makes it easy for operators to have a 360-degree view of player activity, enabling tailored assistance and the opportu- nity for a more personalized experience.
Are you incentivising players to play within the IGT OnPremise mobile environment and visit the slots and tables, or is the idea to capture and hold the player so that their whole experience is delivered through the App?
IGT OnPremise complements land-based gaming, offering a wider experience in addition to the physical slots and tables within a casino. It not only provides new games and ways to play, but ties back to tradition- al game delivery, enabling players to get more out of what a casino has to offer. Players can enjoy the best of both physical and digital gaming.
What information is IGT OnPremise able to give the operator about the player above and beyond a traditional card-based loyalty programme?
IGT OnPremise enables operators to have a real in- depth view of their players and how they interact with games through the device. It provides much more detailed information on the gameplay, the interactions a player has with the interface and their playing habits, likes and dislikes. Everything can be tracked and used to help refine the player experience.
We know that mobile operating platforms are hugely diverse on the Android side particularly, how do you overcome the huge variety to deliver a consistent expe- rience for all players?
Our platforms are designed using the latest technology, with HTML5 and our dynamic content portfolio work- ing on the vast majority of devices. Having an adaptable and responsive design in the front end, bolstered by robust and stable platforms in the back end, is crucial to creating a high-class product.
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We’ve been working in the mobile space for a decade and, like all of our other products, OnPremise is created to work with as many devices as possible.
The different solutions we saw at G2E aimed at attracting millennials placed players in a highly social environment. Are players visiting a casino to play on their mobiles more or less social?
Playing mobile and socializing are not mutually exclu- sive. Many players will engage with their mobile devices and friends while playing games. It’s normal among millennials to connect via their games, playing with or against each other over a network.
Players view their mobile as an extension of them- selves, using it as the primary form of communication with friends and family. Modern casino players aren’t more or less social than in the past, they merely use different forms of communication and technology within their social spheres and activities.
Does the player swap from bingo to sports-bet- ting, slots to poker, transferring their credit from one game to the next - or can they play different games and make bets (for example) at the same time?
Many of the games include multiple opportunities and credit moves freely between games. This is all part of the seamless, complete experience. In some games, such as bingo slots, there might be the ability to place a sports bet – all from the same wallet.
How does the zoning technology work? Many casinos have very strict zoning areas, even ones that split floors on different levels. How do you restrict real money gaming outside of these areas and is the switch-over instantaneous? How does this work in practice?
In highly regulated areas, such as the US, we have worked hard to ensure that gaming cannot take place outside of gaming areas. It is possible to limit the avail-
“IGT OnPremise enables operators to have a real in-
depth view of their players and how they interact with games through the device. It provides much more detailed
information on the gameplay, the interactions a player has with the interface and their playing habits, likes and dislikes.”
ability and reach of a Wi-Fi service, meaning that only those within the premises or designated area can access the online experience. We partner with the best geo-location providers to ensure games work where they should and do not where they should not, having done so for our other Interactive products around the globe.
Should operators create specific on-site environ- ments for players to arrive at a casino looking to play games and place bets on their phones?
With IGT OnPremise, players use their own device. Mobile lounges are a way of engaging those players within a land-based offering, but it’s really about those players enjoying an extended experience anywhere they wish to access it within a casino area.
Bringing the added digital experiences to a land-based casino offering is going to help the sector move into an exciting new phase. IGT OnPremise is already playing a key role in driving this forward and we’re looking for- ward to developing this area of omni-channel delivery even further.
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