Events JUEGOS MIAMI
MIAMI: THE CAPITAL OF LATIN AMERICA AND NEW EVENT HOST
Clarion Events, which owns and organises a suite of world class gaming events including EiG, GiGse and ICE, together with partners, Urban Expositions, organisers of NIGA, has announced the launch of Juegos Miami, a totally new event concept for the Pan-Latin American and Caribbean gaming industry. Clarion's Kate Chambers explains a little more about an event whose foundation stones are relationship building and top level networking, set against a strong commercial backdrop.
WHY DO YOU BELIEVE THE INDUSTRY NEEDS ANOTHER EVENT IN THIS PART OF THE WORLD?
I think that the region needs an event that brings together all of the top decision makers. This is not to say that the existing events don’t have a place in their respective markets, but for some time major suppliers have been asking for something that they can use across the whole region. The market has been extremely clear about the importance of attracting the key operators, the legislators, the big buyers, the business owners and their most trusted and influential decision-makers to a single prestigious event. We have received a very straightforward brief from our stakeholders and that is to create a branded event which is the Who's Who of Pan-Latin American and Caribbean gaming. The industry has been asking for an event that will truly embrace the region and reflect an entire continent of gaming excellence. Our challenge and that of our colleagues at Urban Expositions, is to deliver that brief and in the process satisfy the very specific needs of the industry that we serve."
HOW LONG HAVE YOU BEEN RESEARCHING THE MARKET?
In total we have been looking at this for over a year, engaging with all sectors of the gaming industry active in Pan-Latin America and the Caribbean. Most importantly, we have listened to the market in order to understand exactly what it wants from an event. I think some people may have assumed that we would simply take the successful ICE template and apply it to this part of the world – but that could not be further from the truth. It's absolutely clear that one size does not fit all – you can't lift the London experience and recreate it in Miami and if you did, it probably wouldn't see its' second birthday! By working with, listening to and understanding the market we, in partnership with
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Kate Chambers, Managing Director, Clarion. Events
The region is very different to other areas of the gaming world. It is made up of a range of different countries with different market needs, many travelling at different regulatory and cultural speeds. The global supplier market however, is looking for a cost effective way to target this vast region and this has allowed us to create a truly bespoke event that our research indicates both operators and suppliers will engage with.
WHERE DOES JUEGOS MIAMI SIT IN THE CLARION GAMING PORTFOLIO?
Urban Expositions, in which we are now a majority partner, have created a unique, bespoke event for this incredibly important region.
WHY IS LATAM ANY DIFFERENT FROM EUROPE OR NORTH AMERICA?
The region is very different to other areas of the gaming world. It is made up of a range of different countries with different market needs, many travelling at different regulatory and cultural speeds. The global supplier market however, is looking for a cost effective way to target this vast region and this has allowed us to create a truly bespoke event that our research indicates both operators and suppliers will engage with.
It sits with the ICE team but has a dedicated group of people both in the UK as well as in the Urban offices in the US who can invest the right amount of time to ensure it gets the attention it requires to be successful. All new events need focus and attention to ensure they are successful and meet the needs of the market. It's essential that we have the right management structure in place to be able to respond to the needs of the market and are able to make the right decisions - quickly.
WHAT OTHER EVENTS WILL YOU BE WORKING WITH URBAN ON?
This is the first truly joint event we are working on but
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