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GREECE – INTRALOT STRENGTHENS ITS POSITION Greek company INTRALOT, which operates the popular numerical game of Tinka and is the leading lottery and sports betting company in Peru, has announced plans to further consolidate its operations in Peru and strengthen its position as market leader. In order to achieve its goals the company will invest over US$4m to expand its outlets from 3,600 at to 5,000 by the end of next year.
Vangelis Apostolakopoulos, Intralot CEO, explained that cus- tomers will be able to monitor bets on site via televisions and gaming machines. “We are now investing more in facilities and we are going to spend from US$2,000 to US$4,000 on each site,” he said.
The refurbishing and modernisation of its betting shops will go hand in hand with the other activities it offers such as live sports betting. The company launched its in live sports bet- ting in June which allows customers to bet on football matches. The company is also in talks with a number of local celebrities as well as a new football team over the promotion of its products. It is also in the process of increasing the number of sales points for its popular instant product Rapitinka. Combined this will strengthen further the 95 per cent market share it already has over the lottery and sports betting market in the region.
For Intralot, however, the market still has great potential for further growth. According to Mr. Apostolakopoulos penetra- tion of gambling is still low compared to other countries in the region as it currently stand at US$5 per capita, compared to US $13 in Ecuador and US $31 in Chile.
Year on year growth is estimated to stand at 16 percent to 18 per cent this year. This will be lower rate of growth compared to 2014 which increased by 30 per cent due to FIFA World Cup in Brazil which saw a surge in interest in sports betting locally.
UK – SG GAMING INK DEAL WITH EDEN BOOKMAKERS SG Gaming has signed a four-year agreement with Eden Bookmakers (Eden), a long-standing independent bookmak- er with eight shops across the Home Counties. Under the new agreement, SG Gaming becomes Eden’s sole machine provider, replacing Eden’s previous machine supplier. The rollout will start in November and see the installation of HD Infinity terminals across all Eden shops.
The new partnership gives Eden access to a new content suite, including popular titles such as Rainbow Riches and Key Bet Roulette. Eden will also have access to licensed con- tent and titles from the Barcrest, WMS and Bally gaming brands. Eden will also benefit from SG Gaming’s unrivalled bespoke support programme, developed exclusively for independent customers. The package includes customised training for all Eden staff to help them fully utilise the new platform functionality and to master the new operational procedures.
The new package includes a range of tools made available via the Videobet server-based gaming platform, including sophisticated and adaptable promotional functionality. SG Gaming will support Eden with a fully developed promotional support plan for launch, as well as continued support by util- ising the yield management tools.
2 0 PLAYTECH POWER MECCA CONTENT
Playtech ONE software and games enabled across all channels and devices including new Mecca Max handhelds UK - Bingo
Playtech’s pioneering omni-channel content has been launched across Mecca Bingo’s entire prod- uct range including its new Mecca Max handheld devices enabling the leading brand to offer players the ultimate gaming experience.
The ground-breaking, ‘anywhere-anytime’, seamless connection of Playtech ONE omni- channel games and systems across every channel and device – including Mecca’s retail, online, mobile and 12,000 in-hall bingo handheld termi- nals – is the first time a supplier has successfully launched a combined bingo software and content strategy.
As part of the initial omni-channel content launch, Playtech’s best performing slot games, Adventures in Wonderland and Heart of the Jungle, have gone live across all channels and devices, including handhelds, and will be central to an
extensive in-store and online promotional cam- paign Mecca is planning to launch in the coming weeks. The move follows the launch earlier this year of Playtech’s industry-leading retail server- based software across Mecca Bingo’s entire suite of 2,300 UK terminals and a number of other suc- cessful omni-channel system integrations includ- ing the pioneering Coral Connect which has seen more than 260,000 customer sign-ups.
The nationwide retail deal, signed in the summer in partnership with SG Gaming, boosted Playtech’s already sizeable share of the UK LBO market and is its largest ever within the UK retail bingo sector. It also complements its existing long- term online bingo partnership with Mecca, a key, tier-one Playtech licensee.
Playtech Retail powers 40,000 terminals globally offering a full enterprise management system for land-based venues and providing licensees with complete operational control. Using powerful back office management tools, the system pro- vides operators with all the tools they require to successfully run and manage their businesses giv- ing them full site control and control of their estate and player base.
Czech Republic A raise in taxes on gambling winnings is due in 2016 for the Czech Republic. Lawmakers have already approved the initial bill, but still have two more readings to get through before it becomes finalised. If approved, the country is looking to generate an additional $81.2m each year from gaming. Sports betting and lottery winnings will go from 20 per cent to 23 per cent. All slot winnings will be taxed at a 28 per cent rate. Last month government officials announced that they would scale back on the planned tax increases for the gaming and betting industry and commented that they were planning on increasing rates for slot machine play. An additional daily tax on each slot machine would rise to 80 crowns from 55. The original increase was supposed to be 25 per cent, but it was edged up to 28 per cent.
Inspired Virtuals, mobile and SBG agreement with BTC
UK Inspired will be supplying its full Virtual Sports product suite to the members of the Bookmakers Technology Consortium (BTC). The BTC rep- resents 50 independent book- makers in the UK, Ireland, Isle of Man and the Channel Islands, including Jennings, Chisholms and Corbett Bookmakers.
As part of this agreement, Inspired will give each book- maker access to its full range of Virtual Sports and Number
games, which will be delivered in to retail locations via Inspired’s new Multi-Viewer system, providing multiple con- current schedules of events.
Steve Rogers, SVP Digital Games, Inspired, said: “We have over a decade of experience as sole provider to the UK and Irish betting shop market - the inde- pendent sector has been an extremely important part of this success story. We are delighted with this partnership with the BTC, which will enable our
world leading Virtual Sports portfolio to be extended to over 300 locations. By completing this new agreement with the BTC we are confident that each member will enjoy an uplift in revenue, whilst enabling them to stay competitive and enhance their retail gaming proposition.”
Howard Chisholm, MD of Chisholm Bookmakers and Director of the BTC, adds: “This deal is great news for BTC members – by launching Virtual Sports we will enhance our offering to customers, giving them a new exciting sports bet- ting product that will keep them entertained for longer.”
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