Review SAGSE ARGENTINA 2015
SMALL BUT MEASURED
A small number of exhibitors greeted a suprising volume of visitors at this year’s SAGSE show. There was an optimistic mood shared by all thanks to Argentina’s change of government and Brazil’s intentions to legalise gaming
Although smaller than previous years there was a decidedly upbeat mood at this year’s SAGSE conference held on the Costa Salguero in Buenos Aires. Many operators were keen to highlight the fact that SAGSE was still a very good platform from which to launch their new products to visitors coming from all over the region and the conference as always, attracted some of the world’s most innovative and largest suppliers of gaming machines, equipment and technology highlighting the fact that while it may have diminished in size SAGSE still remains a key date in the Latin American gaming industry calendar.
G3 interviewed a series of SAGSE exhibitors to find out about the current state of the marketplace in South America and especially, Argentina.
Marzio Panelli, CEO - 3 Bet Gaming
“3 Bet Gaming is a service provider company. We are licensed in Malta and the Malta Gaming Authority and we have our gaming platform in which we have our main product - which is a sportsbook and we are presenting this product for the first time. We were also present at the ICE conference and we are planning to go again in February . . . We are adding new features and solutions to our software and to the modularity of the software. In fact you can combine the different modules, platforms or just the sportsbook for our third party service and you can combine it according to your needs so you don’t need the full package. So you can choose and set up your website according to your needs.
Our sports book is very flexible so you can, for example, decide on the margin for an entire championship or on a single event and it is very flexible for these kinds of events and for focusing and targeting on specific markets that maybe you want to have as part of your sportsbook.
This is the first time we’ve been at SAGSE. We have some contacts in Latin America and we want to explore the opportunities available in this region. Not only in Argentina but we are also thinking about
3 8
“We make games for the online market. We have brought to SAGSE all of our set of games. We have more than one hundred slot machines as well as all the table games such as roulette, blackjack, video poker besides the games for the desktop. We also do mobile games., Both iOS and Android versions. We will be in Ice in London in February where we will present our HTML5 games as well . . . We have a platform as well but we are actually focusing much more on games and slot machines are very much required.”
Gabriele De Lorenzi , Games Development Manager, World Match
Colombia, Peru and Brazil in the future so this is the first time that we will have an idea of what is going on and to see the reaction to our products from the clients.
Our main market is Europe... We have clients in Italy and Spain but we can also provide our service to clients who are in different jurisdictions and we are focusing now on Latin America. So SAGSE is the first step for us into this region. “
Gabriele De Lorenzi , Games Development Manager, World Match
“We make games for the online market. We have brought to SAGSE all of our set of games. We have more than one hundred slot machines as well as all the table games such as roulette, blackjack, video poker besides the games for the desktop. We also do mobile games., Both iOS and Android versions. We will be in Ice in London in February where we will present our HTML5 games as well . . . We have a platform as well but we are actually focusing much more on games and slot machines are very much required. We are developing many others which are quite strong in
some European market especially the Italian market and other Mediterranean countries. This year we are trying to enter the Latin American market to see if we can start to cooperate with some operators here.
This is our first time at SAGSE . It’s been good so far. The second day was very good. The third day was much quieter but we were expecting that. Our impressions are that some of the operators really know about the online market while some of the others want to know more about it and what to start. There is a wide variety of different situations.
We are beginning to enter the Latin market. We met some people last year in London ICE and so we think that the market can be really ready for business so we think this could be the right moment to develop the business and to expand here. There is not one market in which we are particularly interested in. Of course we have met many Argentines here during the show but we’ve also met people from Peru, Uruguay Chile and they’ve all seemed very interested in our products.”
Luca
P.Vingiani, Chief Global Office, sirplay
“What we do as our core business is sport booking and that’s what we brought to the market this year as well as poker and casino so we have pretty much an end to end solution which can pretty much cover all products. In terms of Latin America it is the strongest market we have but we are pretty spread out across the globe but in Latin America especially. Colombia and Argentina are our strongest countries. We have about 15 years experience in sport betting so that is definitely one of the values that we can bring to the table regardless - not just in Latin America. The fact that we have 80 per cent of our customer base in Latin America shows how much we are appreciated here because we can pretty much understand the market and we can meet the requirements of the market.
The market . . . in terms of behaviour of players they have moved merely from more sports betting to more to poker and casinos. Especially in Latin America and
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