Interactive COMTRADE GAMING
A Year in Review Comtrade Gaming’s Ales Gornjec summarises the year of gaming technology that was 2015 and looks ahead to the coming 12 months and the next set of advances for the global gaming industry
We are approaching the end of 2015. It is therefore a good time to look back and reflect on the events that have influenced the gaming industry the most, and new technologies or products that were introduced. Comtrade Gaming, a technology sup- plier to the industry, is trying to help our clients modernise their environments and help in their digital transformation journey. As a part of bigger group that is also active in other industry seg- ments, from finance, telco to data storage, we have experienced that a lot of IT investments this year have been driven by digital transformation initiatives. The gaming industry – especially at the big enterprise level where we usually operate – has also started numerous initiatives to trans- form not only their IT, but their entire business. The role of IT in the process is increasing its importance as a strategic business infrastructure.
Comtrade Gaming is finishing one of the most suc- cessful years in our 15-year history. In 2014 we were able to finalize some big new product investments that then kept us very busy with cus- tomer implementations in 2015. Our strategy to focus on areas where we excel has, in one way, limited the portfolio of our products, but in others improved our solutions on the platform side.
We get a specific view of the gaming industry and its current and future development through our focus on providing open gaming platforms. It seems that the technology innovations that are progressively changing the way we consume other products are now also penetrating the gam-
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ing industry. Players might still prefer to play slot games that have been around for many decades, but now they can consume this game via various channels – slot machines, desktops, mobile phones. Operators are now trying to make that activity more integrated by offering the same game content across all channels driven from one central system that manages a single player account.
Our business is built around three levels of gam- ing platforms that help operators run their busi- ness. Firstly, ‘iCore, The Enterprise Gaming Platform,’ which allows operators to differentiate their offering by providing the option to choose best-of-breed content and central management of all player activities. Secondly, ‘sCore plat- forms,’ which operate by connecting terminals from all leading EGM suppliers to a central server, from where terminals can be monitored and con- figured in real time. Last but not least, we have ‘gCore,’ our game server platform that we use as central system to implement and distribute games across online, mobile, and server-based gaming channels.
They are all already in production, with our clients in Europe and Asia, and we are now actively working on opening other markets.
The iCore platform, which enables centralized management of all player activities and connects various products, has been upgraded with a num- ber of features. We are launching iCore 2.0 in
Ales Gornjec General Manager, Comtrade Gaming
Players might still prefer to play slot games that have been around for many decades, but now they can consume this game via various channels – slot machines, desktops, mobile phones.
January 2016, and this will be the first major upgrade after a very successful launch three years ago. We invested a lot of time and effort into performance and other technical improvements to make the platform scalable for the largest operators that accept several thousand bets pet second. On the functional side, a lot of attention was given to the sports betting side where we
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