Report LATIN AMERICA REPORT - BRAZIL
FACTS AND FIGURES l
When the World Cup was hosted by the US in 1994, the country spent US$30m on infrastructure improvements. For the 2014 World Cup, Brazil spent US$11bn.
l The main exporter of Brzail nuts is not Brazil - it’s Bolivia.
l There’s a 10,000-seat replica of Solomon’s Temple in Sao Paulo, Brazil. l
l
Rio de Janerio’s beaches have 1.7 million times the disease causing viruses of what would be considered hazardous on a California beach.
There’s a prison in Brazil that allows inmates to pedal stationary bicycles, providing electricity to a nearby city in exchange for reduced sentences.
l
In Brazil, just 43 per cent of adults have a high school degress. In Sweden the figure is 87 per cent.
l Half of the Top 20 cities in the world with the highest murder rates are in Brazil.
stood at R$ 2.7bn and sales increased steadily in 2014. Total annual inflow reached US$5bn in 2014, an increase of 18.55 percent compared to sales in 2013. Sales for Quina, Lotogol and Loto Fácil increased by 32.5 per cent, 27.0 per cent and 11.9 per cent, for the first quarter of 2015 respectively compared to the same period last year. Timemania has also shown a surge in popularity. Timemania was designed so that it would raise US$250m in order to aid cash strapped football clubs. Although slow to start off with revenues made from the game are rising and Timemania registered the sharpest annual growth in 2014, with expansion of 68.7 per cent compared to 2013.
nationwide including 13,251 lottery shops. Brazilians can also pick up benefit cheques at lottery offices and carry out basic banking services giving lottery outlets greater appeal.
For now betting on CAIXA’s products is limited to its internet banking system.
However, plans are underway to offer all of its products online so that the entire federal lotteries portfolio will be available on virtual channels including Smartphones and tablets. Online availability of lotteries is now being developed as a priority and it is hoped that once in effect that it will attract a wide number of newer players and should have appeal especially amongst those who are not in the habit of visiting lottery shops.
In the first quarter of 2015, CAIXA lottery revenue
CAIXA’S TEN LOTTERY PRODUCTS CAIXA’s most popular product is the Mega Sena.
Drawn twice a week it prizes are awarded to those who chose four or five numbers from a total of 60. The minimum bet is on 6 numbers and today a ticket costs US$ 0.94. Mega Sena reported growth of 31.6 per cent in 2014. Rising from US$ 1,786,497,357.62 in 2013 to US$ 2,351,831,129.01 in 2014. These figures were helped by the fact that the government allowed a hike in the minimum cost of a ticket from US$ 0.75 to US$ 0.94 in May.
Dupla Sena allows players to pick 6-15 numbers from 50. The numbers are drawn twice doubling the chances for the player to win with the same numbers. In order to win a prize, the player must correctly select four, five or six numbers in either the first or second drawing. The Dupla Sena is held every Tuesday and Friday and the minimum bet is six numbers, with a cost of just US$ 0.38. Sales
Timemania was designed so
that it would raise US$250m in order to aid cash strapped
football clubs. Although slow to start, revenues are rising and Timemania registered the
sharpest annual growth in 2014, with expansion of 68.7 per cent compared to 2013.
decreased by 3.3 per cent in 2014 from US$128,277,024.19 in 2013 to US$ 124,086,584.53 in 2014.
The Federal lottery offers five major prizes per draw and is dawn twice a week. The Federal lottery is the oldest and most traditional of the CAIXA lotteries and offers the highest chance of winning the first prize: one chance out of 95,000. Sales increased by 3.5 per cent in 2014 from US$ 106,053,603.90 in 2013 to US$ 109,775,174.15 in 2014.
CAIXA has also introduced a number of sports themed lotteries. Loteca which is based around football and allows players to guess on the outcomes of fourteen matches is drawn once a week. Sales increased by 9.8 per cent from US$
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