Strengths Desired quality


Unique nutrient combinations Health images


Well organized producer groups Acceptance from aware consumers


Weaknesses


High perishability of fresh products Old growing facilities and technology Empirical small scale growers Production and market instability Lack of standardized substrate production Non-systematic promotion of certain exotics


Opportunities


Use of modern cultivation technologies Organic mushroom production Adding value and enhance income by drying Labelling and packaging information Expansion of the market with new varieties


Threats


High production cost of substrate Limited amount of certified organic sawdust Competition by imported processed products Lack of education, research and extension Difficulties for subsidized investments


Table 1: SWOT analysis of the Dutch, German and Greek exotic mushroom sector  MUSHROOM BUSINESS 29


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