POLAND
The Kania brothers (Maciej – left, Wojciech – middle) with their visitors on the stand.
French accordeon music live.
Holpol team: proud of their exotics.
The Polish industry
The official part of the second day of Pieczar- kalia was focused on discussion about the economical situation of the branch. During the annual industry conference the participants were presented with contemporary figures collected for this purpose by Paweł Kowalski, a microeconomics analysis expert working for one of the major banks in Poland. He described the current situation of the sector and noticed that due to its independence of weather influences, the Polish mushroom market developed differently compared to the fruit and vegetable sector (suffering a decrease of 9% in 2015, compared with previous year). The mushroom market not only didn’t decrease, but there was a slight increase of 1,6% being noticed. 2015 Poland produced 313 tons of mushrooms. The export potential has been remaining under pressure due to the still lasting Russian embargo, but Poland found some new markets and the higher euro prices caused that the export figures are still posi- tive, especially because in the first five months
10 MUSHROOM BUSINESS
of this year the export was nearly 4% higher compared to the same period of 2015. Kowalski drew also scenarios for further development of the Polish mushroom industry. Factors that may have a negative influence on Polish mushroom farming are the consequences of the ‘Brexit’, and the natural characteristics of mushrooms (short shelf life) which limits the possibilites of geographical diversification of sales. The key advice for Polish producers was to invest into better quality in order to increase ist competitive advantage on western markets, not only in terms of price but in the field of packaging, transport, advertising, distribution and wider branding among the local consumers as well. Other areas of future development include structural changes and more complicated processes able to generate higher income. Some more remote scenarios pictured Poland as the source of technology and know-how transfer for eastern markets that may in the future more intensively develop their own potential of mushroom growing.
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