PRODUCTS AVENUE
A Walk Along Express Avenue
Avenue Floors has added Ultimate Expressions to its extensive cushion vinyl
portfolio, a collection that perfectly demonstrates the brand’s trend-led approach with a series of washed oaks, herringbones and geometric effects.
Ultimate Expressions is a 12-strong collection with no fewer than 10 of its designs nestling in the Avenue Floors portfolio for the very first time.
Through Ultimate Expressions, Avenue Floors promises retailers the very latest in underfoot style, with flooring that is ready and waiting to wow customers greeted by the collection’s vibrant point-of-sale.
Following extensive trends research by an experienced Avenue Floors design team, two herringbones - Greta and Stuttgart - make their bow in Ultimate Expressions, presented in dark and washed oak hues respectively. The Ultimate Expressions stable is also perfect for those budding designers seeking geometric forms, with Goldie and Audrey just two of the unique designs that help to place Ultimate Expressions at the tip of the trend curve.
First introduced to retailers at this year’s Domotex exhibition, Avenue Floors is understandably proud of
46 | Tomorrow’s Retail Floors
its latest output, as Brand Manager, Victoria Hemelaer, explained: “Without doubt, Ultimate Expressions is one of the most trend-led collections we have ever introduced at Avenue Floors.
“Of course, these underfoot options provide all the practical and maintenance benefits one would expect of an Avenue Floors product, but crucially they are sure to add a touch of design zing to homes as we welcome in the SS17 season.”
Ultimate Expressions arrives with a 10-year wear warranty, ensuring homeowners are adding looks and performance that will last, whether herringbone, geometric or a more orthodox oak look is order of the day. This, coupled with exceptional practical qualities including enhanced slip resistance, acoustic insulation and easy cleanability, helps Avenue Floors to enhance its ever-growing UK reputation.
www.avenuefloors.co.uk www.tomorrowsretailfloors.com
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