LANO PRODUCTS
Lano Intervention
Carpets’ Divine
As part of Lano Carpets’ commitment to delivering the very best in
carpet styles, Divine, an established high street favourite, has undergone a revamp.
A series of enhancements will see the luxury Saxony collection from Lano adorned with a fresh, on-trend colour bank, backed by a new yarn construction for improved performance.
Falling under the Essenz brand portfolio, new Divine is an impressive 75oz luxury Saxony, available in 12 hues, each meticulously selected from the best-selling shades in the popular Startwist and Heathertwist collections to guarantee its commercial appeal.
Birger Karlsson, UK & Ireland Sales Director, commented: “At Lano Carpets, we consistently strive to provide retail partners and consumers alike with the very best in carpet. This commitment stretches across all we do, from first- class customer service to the manufacture of carpet that has the widest appeal.
It is this ethos that has brought about the improvements to our Divine collection.
“The popularity of Divine has been high for many years, but we wanted to guarantee its long-term attraction. It is for this reason we have chosen to refresh the colour palette in line with today’s trends. Furthermore, to use the latest in yarn technology was an easy decision to make, as homeowners increasingly look for a carpet that packs style and substance in equal measure.”
Divine Twist is a made using 2-ply Lanoset polypropylene, which allows it to boast an enviable list of credentials. Bleach cleanable, the 12 of-the-moment colourways are available with a 10-year stain and 15-year wear warranty and come in 4m and 5m widths.
www.lano.com twitter.com/TRetailFloors Tomorrow’s Retail Floors | 39
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