LANO PRODUCTS The new year will bring an
exciting revamp of the Touchdown brand from Lano Carpets, with a series of new collections.
Early 2017 will see the launch of a striking new look for the Touchdown brand from Lano, with attractive point of sale and eye-catching graphics providing the base for a series of new additions to the portfolio.
Spearheading the introduction of the new identity will be Treasure, a fitting collection that enjoys all the credentials for which the Touchdown brand stands. Treasure combines beautiful aesthetics, super-soft touch in a lavish deep pile and high-performance to bring 14 on-trend colours in two, destined to make homes a more beautiful place to be.
Treasure Elite comes in a heavyweight 50oz twist pile, while Treasure Superior brings the luxury of a 60oz Saxony for homes looking for the ultimate in sumptuous underfoot comfort.
Not only the first collection to fall under new-look Touchdown, the style also makes full use of Lano’s Eccelena Silk super- soft yarn to bring a host of benefits.
“Te new year is a very exciting
time for Lano as we look to unveil a striking new look and feel to our Touchdown concept.”
Birger Karlsson, Sales Director UK & Ireland at Lano, explained: “The new year is a very exciting time for Lano as we look to unveil a striking new look and feel to our Touchdown concept, one we firmly believe will be a major hit with both consumer and retailer alike.
“The strong branding will be supported by a series of collection launches and updates, one of which is the introduction of the brand new Treasure. This collection provides the perfect mix of soft, silken touch and a palette of on-trend greys and neutrals, backed by the easy clean nature of our Eccelena 100% PP fibre.”
The healthy blend of practical qualities is unmistakable, including impressive stain-resistance and simple cleaning with a diluted bleach solution. Treasure Elite and Treasure Superior arrive with stain and wear warranties, hold a heavy domestic wear rating, and can be purchased in four and five-metre widths to suit the needs of almost any residential location.
Birger concluded: “There’s never been a better time for retailers to showcase Lano’s Touchdown portfolio with its new eye-catching image and vibrant point-of-sale. Super-soft, silken carpets should entice the customer at every touch point, and that’s exactly what Touchdown, and its Treasure collection, will do in the months to come.”
www.lano.com twitter.com/TRetailFloors Tomorrow’s Retail Floors | 41
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