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RETAIL & DAYTIME CLEANING


PREPARING FOR THE BIG SHOP


The huge influx of pre-Christmas crowds can send stores into meltdown – and also lead to queues in the toilets. So how do retail managers equip their washrooms to enhance the shopper’s experience while ensuring a quick throughput? Jamie Wright from Tork manufacturer SCA looks at the seasonal shopper’s washroom.


The online boom has led to many of us carrying out our Christmas shopping via our computers rather than on the high street, according to reports.


And yet every year, the shops remain filled to the brim with festive crowds all hunting for that perfect gift. This has become more noticeable since the advent of Black Friday on this side of the Atlantic.


A relatively new phenomenon in Ireland, Black Friday is a US import that traditionally begins the day after Thanksgiving, a holiday for most Americans. The day is marketed as the perfect opportunity for beginning one’s Christmas shopping and the stores respond by offering deals and promotions in a bid to whip shoppers into a pre-Christmas buying frenzy.


Black Friday has only been a phenomenon in Ireland for the past few years and while it has had a slow start, the impetus is gradually building with some retailers already beginning to advertise this year’s event.


So the stage is being set for a better- than-ever pre-Christmas rush, and store managers throughout Ireland will be keen to fill their premises and boost their sales.


The washrooms are, on the face of it, a relatively unimportant part of any shopping centre experience. However a grubby, unsanitary washroom will create a negative effect on the shopper and potentially put them in a bad mood. And at the same time, overcrowded toilets where excessive queueing occurs will reduce the amount of time that visitors will be able to spend on the shop floor.


54 | Tomorrow’s Cleaning Ireland


So how do store managers equip their washrooms to ensure an efficient, seamless service?


The answer is to supply long- lasting systems that are easy to top up during the course of the day. Janitorial staff need to be able to maintain the toilets quickly and unobtrusively to avoid clashing with washroom users and potentially putting cubicles and wash stations out of action. This means they need to be able to anticipate washroom requirements – even on the busiest of shopping days.


Queues will form if the toilet paper supply has been allowed to run out in one or more cubicles, or if some of the soap and hand towel dispensers are empty. Air dryers inevitably lead to queueing since the hand-drying process takes longer with any dryer – even the fastest models – than it does with a paper towel. Therefore a continuous supply of hand towels will speed up hand-drying and ensure that shoppers are ready to resume their spending in double-quick time.


The high-capacity Tork Matic dispenser is a good solution in a shopping precinct washroom because the unit holds sufficient paper for more than 400 hand dries. This means the risk of paper running out during busy periods is reduced.


A highly suitable soap solution for a retail environment is the Tork foam soap system which comprises long- lasting cartridges that can be changed in seconds. Bulk soap systems take longer to refill and can potentially lead to a mess on the floor or units which will entail further time spent cleaning up.


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