FEATURE
respondents were 20% more likely to say that an object looks professional when it is branded. This endorses the power that brands can create and suggests that cleaning companies should seriously think about investing in their own branding, and supply their staff with uniforms featuring their company logos. This not only helps to improve the image of the company in the eyes of clients and members of the public, it also helps employees to feel part of a professional team of people, performing a valuable service for society.
Hi-tech Is The Tops – But
It Needs To Deliver Results Technology has improved our lives significantly in many different areas, and cleaning is one of them. This is
backed up by the fact that 78% of those who participated in our survey think that machinery is more effective than a mop.
This is a ringing endorsement for the investment, in both time and money, that equipment manufacturers have made into research and development through the years. Progress has been swift and relentless – from ‘robot’ vacuum cleaners through to window cleaning systems that can reach considerable heights while the operative’s feet remain firmly on the floor. All these innovations have made working lives better for operatives, enabling them to clean more quickly and easily, with less physical effort – which has a positive knock-on effect for clients and the standard of service they receive.
However, cleaning is an eminently practical business and it will not be fooled by anyone using the hi-tech label just for show. When designing new equipment and developing different ways of delivering services, the message from our survey was clear – results should be the key focus.
More than half of our respondents (66%) said that effectiveness is the single most important aspect when designing cleaning equipment or services. This response shows that client expectations are not showing any signs of slowing down. It demonstrates an ambition to achieve even greater cleaning results, in terms of appearance and hygiene. Cleaning machinery manufacturers
and contractors that are investing in research and development need to ensure their ideas are based on delivering the outcomes clients want – and that’s an even more hygienic clean in the most efficient way possible.
It’s Good To Talk – To
Your Cleaner One of the major themes to have emerged over recent years is the status of cleaning operatives, and how these hard working professionals should receive more respect for the vital services they deliver. It was therefore surprising that 34% of the people who took part in the survey said they never talk to a cleaner at work. This seems to indicate, more positively, that a significantly larger number do talk to their cleaners – but there is still room for improvement.
We would like to see 100% of people saying they regularly talk to cleaners at work. It’s essential that people feel able and willing to talk to operatives, not just to pass the time of day, but also to raise any issues that need addressing either immediately or at a later date.
Increasing job satisfaction is a crucial way to make cleaning operatives feel valued – and as 72% of
respondents
said that cleaning makes them feel satisfied, while 38% said it makes them feel content, it seems that cleaning can certainly deliver the ‘feel-good factor’. Wise contractors who want to improve staff turnover should embed this in all their activities, because happy staff produce better results, which turn into happy clients!
We hope that our survey, and best practice guide, will help cleaning professionals enhance their company or brand image and develop the equipment and services that people really want, both now and in the future.
A full copy of the guide can be downloaded from
www.cbipr.com
twitter.com/TomoCleaning
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