REGULAR
Time To Break Up
In his column this month, Matt Baines of Premiere Products tells us all about how he and his colleagues stumbled upon some surprising secondary uses for their cleaning products.
Any of you who have previously read my attempts at wit & wisdom within the pages of Tomorrow’s Cleaning will know that my primary role with Premiere Products is that of Cleaning Academy Manager, responsible for overseeing the delivery of our portfolio of BICSc, City & Guilds and Premiere Standard training courses & qualifications.
One of the key factors I enjoy so much about this aspect of my job is seeing a product from the first gene of an idea, through research, analysis, development, trialling and finally to launch.
However the fact that I frequently engage with those at the pointy end of the cleaning industry during the course of carrying out my duties means that I am also called upon to provide input into other projects. One such function I particularly enjoy and am grateful
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to be involved in is the New Product Development committee.
As the name infers this team manages the process of modifying and adding to our Premiere, Ecoforce and Pro Value product ranges as well as the own label products we manufacture for a number of our domestic and international customers. One of the key factors I enjoy so much about this aspect of my job is seeing a product from the first gene of an idea, through research, analysis, development, trialling and finally to launch.
Now, as a proud Dad to my five year old son (Hi William!), I’ve got to be a little careful as to how far I stretch this next analogy for obvious reasons. However I know there are a number of us on the NPD committee who feel significantly parental towards the products and/or projects we work closely on, having nurtured them from conception to birth (so to speak). As is the case with so many parents we are defensive of any perceived criticism or negativity aimed at our “offspring” and in turn rightly gratified by their successes.
Speaking as a ‘Product Development parent’, there are few things more fulfilling than those occasions when your newly launched product exceeds even your own expectations. This could be in terms of actual sales versus those projected, innovation compared to competitor offerings or my particular favourite, when the product in question turns out to have far greater capabilities than were initially considered.
A few examples of this include Bio Fresh, originally designed as a microbial/enzymatic toilet cleaner and created to digest uric acid and its residual salts in urinals fitted with waterless or no-flush devices (Bio-P, WhiffAway, Saracen etc.). Post launch it transpired that some customers had the idea to use the product in dilution for mopping smelly gent’s toilet floors where inaccuracy (not to put too fine a point on it) was a particular problem and urine had been absorbed in to the flooring. Apparently it works an absolute treat in neutralising that malodour that unfortunately we’re all probably far too familiar with!
www.tomorrowscleaning.com
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