DISPOSABLES
WHISPER IT SOFTLY
For facilities looking for a disposable tissue with an added touch of quality, Northwood Hygiene believe they have the answer. Here, Marketing Manager Paul Mulready tells us about the Whisper range.
Whisper it softly, there’s a new premium tissue range from Northwood Hygiene that can meet everyone’s need for quality away- from-home tissue. Whether it is for washrooms, hotel rooms, leisure facilities, the care sector or anywhere else where the expectation of quality is high, then the new Whisper range is designed to meet that need.
Whisper Gold is a 3-ply toilet tissue of exceptional softness, which is due to a combination of a high quality, pure pulp base sheet which features a contemporary micro- embossed pattern and with the further refinement of added lamination.
The resulting luxury tissue stands comparison with any in the market, which is why this exceptional offering sits so comfortably in those customer-facing locations where quality is the norm.
Sophisticated and discerning clients of quality hotels, up-market leisure facilities and restaurants, as well as modern office developments expect that quality to be in evidence in every aspect of the operation. Whisper Gold, discreet, soft and strong and attractively packaged, will not disappoint.
But there is more to the new range than Whisper Gold and its slightly smaller sized, competitively priced but similarly specified cousin, Whisper Ultra.
Other 2-ply variants such as Whisper Silver and Whisper Soft mean that the range is more than capable of delivering cost effective quality toilet tissue to a whole range of washrooms. Whisper Soft is a longer roll that helps reduce the number of required maintenance replenishment visits, while Whisper Silver seeks to deliver an everyday luxury feel at an economic price point. Both
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acknowledge the need to deliver cost in use figures that help justify the decision to upgrade to these highly desirable washroom disposables.
Need flat pack tissue? No problem. A self-presenting contemporary styled box of tissues is part of the range. This flat pack option complements the rest of the Whisper range perfectly as a high quality alternative which suits any contemporary facility.
There is also a Pillar Wrap version with 320 sheets which again delivers a more reduced maintenance supervision requirement, should that be considered to be more suitable to the need. Uniquely, the packaging design allows one roll to be dispensed with the remaining roll re- wrapped so that hygiene standards are always to the fore.
Whisper Facial Tissues, with their superior soft feel, are 2-ply pure pulp tissue. The range, boxed in modern and attractive packaging, includes standard size boxes, cubed and a larger sheets presentation are all designed for use in the most exclusive of locations.
Like the rest of the range, the facial tissues are suitable for use in the healthcare, hotel and beauty sectors, particularly so in areas where the customer interface demands the perception of care, quality and attention to detail are paramount.
Within that wide range of tissue there is an option or combination of options that surely will meet the needs of almost everyone.
Finally, well, for now at least, there is the Whisper Kitchen Towel. Northwood Hygiene has designed Whisper as a quality tissue offer that allows the possibility of single sourcing all of a customer’s tissue requirements.
“Whether it is for
washrooms, hotel rooms, leisure
facilities, the care
sector or anywhere else where the
expectation of quality is high, then the new Whisper range is designed to meet that need.”
To do that successfully necessarily entails ensuring that within that offer is a kitchen towel that espouses the same care and quality in manufacture that defines the rest of the range.
Excellent absorbency derived from the lamination and micro-embossing means that fewer sheets are required per wiping task. So whether it is used in a kitchen or in a healthcare environment or a leisure facility, these well-presented and strong kitchen towels are admirably effective, and are further able to deliver recognisable cost in use benefits.
Quality, strength, softness all packaged under a recognised, well-regarded and growing brand. That’s the newly updated Whisper Premium Tissue Range from Northwood Hygiene.
For more information please contact Paul Mulready, Marketing Manager, Northwood Hygiene Products Ltd e-mail
paul.mulready@
northwood.co.uk
www.northwood.co.uk twitter.com/TomoCleaning
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