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THE TIME HAS COME As the countdown to the Cleaning Show almost reaches zero, Lee Baker, PR & Media


Manager for co-organisers the British Cleaning Council, looks back to the BCC’s first ever event, held nearly 30 years ago.


As spring finally comes into view we can look forward with renewed vigour, and for the BCC there’s only one thing on the horizon now, and that’s the London Cleaning Show 2017.


While the rest of the world fixates over Brexit and the Trump Presidency, cleaning and FM professionals from across the globe will be gathering at the Excel to celebrate the very best of our industry.


The BCC, along with exhibition partners Quartz, are quietly confident that the forthcoming event at London’s Docklands will be the biggest yet, eclipsing even the first Excel show in 2015. More exhibition space has been sold this time, and visitor numbers are expected to be high.


It comes at a very special time for the BCC, as 2017 marks the Council’s 35th anniversary. In recognition of this landmark occasion the BCC has commissioned a much larger exhibition stand than normal, which is allowing nine member associations the opportunity to share the podium.


The Cleaning Show’s return to London two years ago, after a lengthy run at the NEC in Birmingham, was a highly


26 | Tomorrow’s Cleaning


significant homecoming, as the event started in west London in 1988.


The first show, BCCE 88, was held at Olympia in London, and was billed as the UK’s first ‘International Cleaning Exhibition’. Reports from the time state that the show was well attended and had more than 5,000 visitors from the UK and overseas.


If that first event hadn’t been successful we may not have the Cleaning Show today, but it was clear from the beginning that there was huge demand for a big trade event of this kind. With the first one going so well, a smaller regional event was organised for the following year, with the International show back again at Olympia in 1991.


This pattern of a large international show followed by a smaller regional exhibition is very much what exists today, with the London Cleaning Show 2017 set to be followed by the Manchester Cleaning Show in 2018.


The primary aim of any large scale trade event is for business to reach its potential customers and to raise the profile of the industry. But the BCC also had a grander vision in that


it wanted to change the perception of the industry, and promote better standards of health, hygiene and education.


Over the years significant progress has been made in these areas, but it’s a never ending mission and that is why the Council sees the Cleaning Show as a great opportunity to educate and inform the industry through its highly acclaimed seminar programme.


Right from the beginning the Council wanted the Cleaning Show to be much more than just a trade event, or a day out of the office. It is a place to do business, certainly, but there is also an opportunity for cleaning professionals to become better informed, inspired, and even entertained!


The cleaning industry has come a long way since that first exhibition at Olympia in 1988. But the fact that the show has endured and is now bigger and more popular than ever, indicates it will be around for many more years to come.


www.britishcleaningcouncil.org


twitter.com/TomoCleaning


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