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10 QUESTIONS WITH…


Each month we ask a flooring industry professional 10 Questions. This month, we chatted to Max Hoyle, Area Sales Manager, Bostik.


Q1 Q2


Q3


What was your first job? A waiter in a pub. It certainly


taught me a lot about hard graft, good customer service and adapting to the environment.


How did you get into the flooring industry?


I gained a promotion whilst working for a different sales division within Bostik. I created some great relationships and saw rapid growth; my new boss recognised this and wanted to add my level of dedication and commitment to his team.


What do you think are the positives and


negatives of the flooring trade? Positives are definitely the people and the variety of customers I visit. There is a wealth of experience, knowledge and some very good stories to be heard! Negatives are a lack of education on some products. It’s vital that people read the product data sheet to ensure what they’re being sold is correct for the job, for example priming, Newton strength, and so on.


Q4


If you could hire any one person to be part of your


team, who would it be and why? Everyone I work with will want their name inserting here! If it wasn’t Richard Branson it would most likely be somebody from one of my customers as they are generally hardworking, reliable and can deal with a multitude of people, including myself!


Q5


What’s the best advice you could give to


someone new coming into


the industry? Listen and learn from the experience of people within the industry and then workout how you personally can add value. I’m lucky as Bostik has a rich history of manufacturing floor levelling compounds and adhesives, so I can’t help but soak up the knowledge within the company.


56 | 10 QUESTIONS


better, it’s only a matter of time before he comes into construction. Peter Kay, no explanation needed… Garlic bread! And finally Tony Robbins, one of the best motivational speakers worldwide, I’d definitely recommend reading a few of his books!


Q8


What do you think the future holds for the


flooring industry? I believe we’re entering a new-era where technologies and products are evolving at a rapid rate, making the job more cost effective, time saving and easier to do. Coupled with the existing knowledge and experience within the industry, it is an exciting future!


Q9


What would you like to see in a future issue of


Tomorrow’s Contract Floors? A dedicated section on what is being done to support young people and colleges. The success of the industry will rely on these people in years to come and I know that many companies, including Bostik, go out of their way to support them.


Q10 Q6


If you could invent any product what would it


be and why? It would be an app that could scan a room and evaluate the condition of the floor in terms of humidity, temperature, leaks, amongst others, from any mobile device. This would be far less time- consuming than current methods.


Q7


If you could have a dinner party with any


three people, dead or alive, who


would they be and why? Richard Branson as he has changed so many different industries for the


Steve Grimwood, MD Osmo UK, asked:


How will the flooring industry adapt from store retailing to internet selling and will this be the end of an era for


flooring distribution? I believe that internet selling will continue to increase over the next few years. However, if you look at the likes of John Lewis, they have expanded their business through e-commerce while still remaining on the high street. I believe flooring distribution will always be around as it has the knowledge, relationships, people and infrastructure in place; it may just look to increase sales through other online channels.


www.bostik.co.uk www.tomorrowscontractfloors.com


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