EXPRESS YOURSELF
Sharni Verity, Marketing Manager at Heckmondwike FB, looks at how organisations are defining their workspaces and displaying their individuality through the floor.
It is a common trend these days to design from the floor up, with specifiers and interior designers choosing the floor, rather than the walls and furniture,
to make a statement or to reflect the ethos and identity of an organisation.
SECTIONING Using coloured carpet to create ‘zones’ in specific areas is an effective and increasingly popular way of achieving demarcation without barriers in offices and other open plan spaces. Zoning is helping to identify walkways, meeting areas or places for quiet work or private discussion, as well as encouraging the enhanced communication and teamwork usually associated with open-plan design.
A good example of use of colour for demarcation is the Wallis Building in Nottingham, a workspace for new high technology and digital businesses, which was given a contemporary and eye-catching look through the use of Heckmondwike Array fibre bonded carpet tiles complemented by Broadrib. The style of the office is open plan, yet accommodates a large number of small businesses, so colour was used for clearly identifying the purpose of an area.
The Array carpet tiles chosen on the project feature a striking lime green
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surface pattern throughout which perfectly complements with the Heckmondwike Broadrib in Willow, which was laid in contrasting stripes throughout the ground floor area. The result is an attractive, modern working environment with clearly defined zones to suit the different needs of its users.
CREATING AN
ILLUSION As well as being used for demarcation, colour is also used to help give the illusion of a larger space. For example, in small meeting rooms a current trend is to use different coloured carpet around the edges of the room.
When it comes to conference rooms which often host large numbers of people for long periods of time, bold colours are a popular choice, especially if they reinforce the corporate colours or feature bespoke logos associated with a business. Patterned or overtly fussy carpet designs are usually best avoided as this can distract delegates from the speaker. Striking a good balance of colour is the key here.
As the trend towards flexible working continues, specifiers and interior designers are increasingly looking for vibrant accent colours that create a clear distinction in the flooring for specific work areas, which are complemented by more muted tones. The result is aesthetically pleasing interiors which maintain productivity and encourage
teamwork whilst making the most of the available space and resources.
INDIVIDUAL
EXPRESSION The best place to start when carrying out an office refurbishment is by looking at furniture styles and colours that complement an organisation’s corporate colours and then working back to identify carpet that will complement this. With so much choice of colour in carpets these days, it is relatively easy to co-ordinate or contrast furniture and carpet styles and create a stunning, complementary effect.
In addition, innovation in manufacturing techniques has made personalisation a much more realistic option.
It is
possible to customise a building’s entrance, communal or transition areas with logos and corporate messages. This creates a strong and memorable first impression with visitors to a building and reinforces the company’s ethos and brand identity.
Specifiers and interior designers are increasingly looking for vibrant accent colours that create a strong impression and mark out walkways, entrance areas or meeting rooms. The result is aesthetically pleasing interiors which maintain productivity and encourage teamwork, whilst making the most of available space and resources.
www.heckmondwike-fb.co.uk FEATURE | 25
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