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FIND THE PERFECT FIT WITH F.BALL


Loyal F.Ball customers can get a piece of the action to win some fantastic prizes by finding a unique code on a jigsaw piece.


Throughout March and April, manufacturer of flooring adhesives and floor preparation products, F.Ball, is offering loyalty card holders a cashback opportunity as well as the chance to win a whole range of prizes by finding special codes sent out on promotional jigsaw pieces.


The promotion, which is part of the company’s ‘Perfect Fit’ campaign, involves offering customers a 7.5% cashback on top of the usual 2.5% when purchasing Styccobond F46 pressure-sensitive acrylic adhesive. This means that every time a loyalty card holder purchases Styccobond F46, they will receive a total of 10% of the cost back, directly from F. Ball.


F. Ball will also be sending out promotional jigsaw pieces to F. Ball loyalty card holders across the country. Each piece will contain a unique code.


Contractors will be invited to visit the F. Ball Rewards website and enter the code to instantly find out if they have won one of the prizes on offer, which include 48” curved TVs, digital cameras, Makita radios, beanie hats, and many more.


Loyalty Card holders can also pick up extra jigsaw pieces from their local F. Ball distributor throughout the campaign for even more chances to win.


Commenting on the campaign, F. Ball’s Marketing Manager, Richard Harris, said: “We’re very excited to launch ‘The Perfect Fit’ campaign. The cashback scheme is already extremely popular, with a high proportion of Loyalty Card holders regularly claiming, and this promotion is yet another way of rewarding these loyal customers.


“We’ve got some fantastic prizes to give away. There are over 1,000 prizes to be won in total, and there’s a very good chance of winning.”


www.f-ballrewards.co.uk


DISCOVER THE BEAUTY OF


BESPOKE AT THE ACADEMY Not only does the Academy for Excellence in Flooring train the most skilled installers in their respective fields through its Master Installer programme, it also works with a number of companies to develop bespoke course content, with the aim of improving flooring knowledge.


With over 200 people trained across the B&Q customer services department, builders’ merchants and retail chains, the Academy helps to improve knowledge, even for experienced professionals.


When Tile Giant took new lines from Quick-Step Impressive laminate and LIVYN luxury vinyl, the Academy developed bespoke course content based on improving practical, technical and product know-how for all branch and head office managers. The trickle-down effect means this knowledge is shared on the shop-floor and in meeting rooms, helping staff at the retail chain to gain confidence in the products they sell, as well as pass accurate advice on to customers.


Lee Thompson, Technical Manager, explained: “Our bespoke courses are becoming increasingly popular with large retailers that want to maximise the leverage of the Quick-Step name through improved product knowledge and technical expertise across a large number of staff.


“Yet the model is just as applicable to smaller retailers wanting to improve sales. We can tailor course content to particular requirements and remember that more knowledgeable sales and customer service teams are ones more willing to lend their expertise to customers.”


52 | PRODUCTS & SERVICES


The Academy for Excellence in Flooring can develop course content across a number of specialist areas in wood, laminate and luxury vinyl flooring for retailers of varying employee numbers. From detailed product performance features, through to correct preparation and installation, there is a huge amount of scope to develop the ideal course.


www.quick-step-academy.co.uk www.tomorrowscontractfloors.com


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