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Published by: Newton Media Limited   


 Director


Nicholas Lipinski


Group publisher Peter Scott


 


Group editor 


 


News editor Max Walters


Sub-editor


Ros Bromwich Reporter


David Brooke


Editorial assistant Naomi Jeffreys


Group advertising manager Matt Saunders


 


Senior account managers Amy Samra


 





Marketing manager James Lynn





Production manager Pat Jones





Production and design 


©Newton Media Limited 2015


   


recording or otherwise without the prior written 


The views expressed in World Intellectual Property Review are not necessarily those 


   


responsibility or liability is accepted by Newton   World Intellectual Property Review.


This publication is not a substitute for advice 


The publication of advertisements does not 


World Intellectual Property Review: 


www.worldipreview.com


Focusing on trademarks


Aſter its trip abroad last year (to Hong Kong), the annual meeting of the


International Trademark Association (INTA) returns to US shores in 2015, taking place in San Diego from May 2 to 6. It provides a forum for discussing all things trademarks, and by the end of the event you should be well versed in everything from counterfeiting in China to passing off in Panama.


For several thousand people, trademarks are a big deal at this time of year, so we would be missing a trick if our analysis didn’t match that. In this issue of World IP Review, you can find a feature on genericide—an old but rare phenomenon—an interview with INTA’s president J. Scott Evans, a preview of the meeting itself, and an interview with Starbucks.


Tis issue’s cover story, a feature on well-known trademarks, focuses mainly on the US, Russia and India, revealing some of the companies to have achieved well- known status and explaining how difficult it can be to judge a company’s reputation.


Elsewhere, we have a detailed interview with Hitoshi Ito, the commissioner of the Japan Patent Office, one of the so-called IP5, analysis of the dispute between Chinese companies Huawei and ZTE over standard-essential patents, and an update on proposed renewal fees for the pending unitary patent.


We look forward to seeing you at INTA. Ed Conlon, Group editor


EDITORIAL PANEL


Stefan Abel, KLAKA Rechstanwälte


Pravin Anand, managing Anand and Anand


Roberto Arochi Arochi Marroquín & Lindner SC


Roberto Barchiesi International AntiCounterfeiting Coalition


Colin Davies,  University of Glamorgan


Gabriel Di Blasi,  Di Blasi, Parente & Associados


Ronald Faggetter, managing Smart & Biggar/ Fetherstonhaugh


Maurice Gonsalves King & Wood Mallesons


Rana Gosain,  Daniel Advogados


Richard Gough,  Baker & McKenzie


Lewis Gould  Duane Morris LLP


Henning Hartwig,  Bardehle Pagenberg


Julia Holden,  Trevisan & Cuonzo


Chris McLeod Squire Patton Boggs


Jacqueline Needle Beck Greener


Reinhold Nowak, chief  Dennemeyer Group


Sergio Olivares Olivares & Cia


John Pegram Fish and Richardson PC


Rebecca L. Roby senior director of business Hard Rock International


Mario Soerensen Garcia founder and managing Soerensen Garcia Advogados Associados


Paul J. Sutton Sutton Magidoff LLP


Stephen Yang Peksung Intellectual Property


World Intellectual Property Review May/June 2015


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IMAGE: EVERETT COLLECTION / SHUTTERSTOCK.COM


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