LUXURY NEWS YOU CAN USE
Belmond aims to double portfolio within three years
Belmond is looking to double its portfolio of hotels, boats and trains by 2020.
The company has 47 hotels,
cruise ships and trains, but by 2020 aims to have up to 97, six of which will be boats and trains. Speaking at the International
Luxury Travel Market trade show, chief executive and president Roeland Vos said he also aimed to double Belmond’s profits. “We have a presence in 27 countries but there are so many more places we could offer the Belmond experience,” he said. Vos said growth could be
achieved by capitalising on the potential of existing properties, increasing brand awareness globally and expanding Belmond’s footprint around the world. The company has set up a
development team of six people and tasked it with finding new destination opportunities for Belmond, with 1,000 hotels and experiences currently on a shortlist. Three of the team are looking at sites in Europe, and one team member each at sites in the US; Middle East and Indian Ocean; and Asia. “We wanted to put together a
BELMOND: Andean Explorer is due to launch in May 2017
list of potential targets – hotels that would fit what our brand is all about and destinations we think customers want to go to. These will be medium-sized hotels of between 50 and 150 rooms,” he added. Vos hinted at island locations including the Seychelles and the Maldives, as well as city centre destinations including Vienna,
Berlin and Amsterdam.
belmond.com
in association with
ILTM 2016: The 15th annual International Luxury Travel Market took place in France last week. Hollie-Rae Brader reports from Cannes
Visit California eyes luxury market with new campaign
Visit California has unveiled its first campaign targeting high-end and luxury travellers, with the tag line ‘The Golden State of Luxury’. Tourist board chief executive
and president Caroline Beteta said: “The [luxury] market made up 3% of visitors to California in 2014 and those visitors accounted for 14% of tourist spending.” Beteta said educating agents
through training and fam trips would be key to ensuring the success of the campaign. “We know how important the
trade is, particularly in the luxury market,” she said. “Those travellers want to use the expertise of an agent, so we’re looking to educate the trade further. We want to show that California is all about a luxury experience without any pretence.”
visitcalifornia.com/uk/california- luxury
Six Senses says opening a hotel in London ‘would make sense for us as a brand’ The hotel and spa brand last
Six Senses is targeting London, Tokyo and Shanghai as locations for its next urban hotels.
“I was wondering which
month announced it would make its debut in New York. Chief executive Neil Jacobs
said: “We need to be in London.
would come first [London or New York] but New York just happened to come along sooner. “We’re looking at London
because it makes sense for us as a brand. But we’re also looking at other urban locations in Asia such as Tokyo and Shanghai.” The plans follow a period
of expansion for the company and next year will see further growth with five lodges opening in Bhutan, a private island in Cambodia and a property in Fiji.
sixsenses.com
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