NEWS YOU CAN USE
PAGE 27 REPORT FROM ILTM LUXURY SHOW IN CANNES
PAGE 28 SUNHOTELS BEEFS UP TRADE SALES TEAM
PAGE 30 UNIWORLD UNVEILS TRADE STRATEGY FOR 2017
OPERATOR
Taber Holidays changes name to Scandinavia Only
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
Taber Holidays is rebranding to Scandinavia Only to make it easier for travel agents to identify and promote its holidays.
The rebrand, which includes a
new-look website and a logo with a reindeer image, comes as the operator considers producing one combined summer and winter “inspirational” brochure next year, instead of two programmes. The operator was named
Norway Only when it was set up in 1973, later changing to Taber Holidays when it branched into other destinations. The rebrand takes effect from
January 1. Managing director Suzel Taber-Shaw said: “We asked agents what [term] they searched for [when looking for] Nordic countries. They all told us Scandinavia,” she said. “We wanted to make it easier for people to find us online and it will work well for new agents coming into
THEME PARK
Plot your way around new-look Universal Orlando Resort
A pull-out-and-keep resort map included with this week’s Travel Weekly showcases the new-look Universal Orlando Resort layout for next summer. It includes the new water theme park, Universal’s Volcano Bay, alongside its existing Universal Studios
NORTHERN LIGHTS: Taber Holidays will change its name on January 1
“We wanted a name that would make it easier for people to find us online”
the industry who don’t know us. We felt this identified the most strongly with our destinations.” Scandinavia Only covers
Norway, Sweden and Denmark, although the operator also offers Finland, Greenland, Lapland, the Faroe Islands, Russia and Iceland.
Taber Holidays will not completely disappear but Scandinavia Only will be the name on all branding and advertising. The operator is also reviewing
brochure distribution, having not issued a winter brochure this year. “Fewer agents were requesting a brochure. We were not always guaranteed racking space,” said Taber-Shaw. The operator gets 68% of its business through agents and plans to add an agent login on
its site next September.
scandinaviaonly.co.uk
Florida and Universal’s Islands of Adventure attractions. The map, which agents can use to show customers,
also features Universal’s new on-site Aventura Hotel, which will open in 2018. At the centre of Volcano Bay lies the 61m-high
Krakatau, which streams waterfalls during the day and fiery lava effects at night. Inside the cavernous volcano, the ‘Waturi’ people dare guests to brave a
variety of heart-pounding water slides.
universaltravelagents.com › Competitions, page 46
15 December 2016
travelweekly.co.uk 25
Did you know . . ? The new Sandals South Coast, formerly Sandals Whitehouse, creates a new vision of 5-star luxury, reimagined to capture all that is unique and special about Jamaica’s quintessential South Coast.
COMPETITION
Macao offers places for 12 ‘Bake Stars’ on cuisine masterclass
The Macao Government Tourism Office is giving agents the chance to win a baking class hosted by two celebrity chefs. The tourist board is looking to
WIN!
give 12 ‘Bake Stars’ an overnight stay in London and a three-hour Macanese masterclass with chefs Jeremy Pang and Jonathan Phang following the success of their Wok Stars event earlier in the year. The lesson, on March 20, will be
held at Jeremy Pang’s Asian and Oriental cookery school, School of Wok. Agents will learn about Macanese cuisine and create specialities such as pastel de nata (egg custard tart). The prize includes an overnight stay in London. To enter, agents must go online
and answer three questions. All correct answers – submitted
by December 31 – will go into a draw and 12 winners will be
chosen at random. Enter at:
travelweekly.co.uk/ macaobakestars › See pages 32-33
Advert
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