DESTINATIONS PREVIEW WTM 2016
w AFRICA & INDIAN OCEAN Africa’s presence at WTM keeps growing and this year is no exception, with emerging destinations such as Senegal alongside established hotspots such as Egypt and Morocco. New exhibitors include Sudan’s
Ministry of Tourism and Go Zambia, a consortium of tour operators and accommodation providers in Zambia, who will appear in the Africa area alongside tourists boards from South Africa, Ghana, The Gambia, Madagascar, Malawi, Mauritius and St Helena. More than 30 suppliers will be exhibiting on the Tanzania Tourism Board (AF450) stand, ranging from coastal hotels to upmarket safari lodges. Tourism boards
from Kenya, Uganda and Rwanda are taking individual stands but working together to create an area devoted to East Africa. Kenya in particular is looking
forward to a busy three days, building on the success of the Born Free Foundation’s Year of the Lion, which highlighted the plight of lions in the wild to mark the 50th anniversary of the classic film. The Kenya Tourism Board will be giving away 50 lion toy prizes a day to the first 50 people who tweet about Kenya using #KenyaWTM. Entrants should then head to the Kenya stand (AF300) to show a staff member their tweet, bag their lion toy, and be entered into a prize draw to win two tickets to see The Lion
King in the West End.
Kenya
The stand will have its own photo booth, so visitors can picture themselves on safari in the Masai Mara or relaxing on Diani beach, and forget that it’s chilly outside. The Mauritius Tourism
Promotion Authority (AS130) will be saying ‘cheers’ to a great year and a 12% increase in UK visitor numbers in 2015 with
a drinks reception (Monday, 4.30-6pm). Drinks and canapés drawing on the island’s Creole influences will be served. The Egyptian Tourism
Authority (AF500) will also be relaunching its Red Sea Riviera logo in an effort to extend the winter sun-focused brand across other resorts.
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travelweekly.co.uk 3 November 2016
TOP TIP
Enter a business card draw on Somabay’s (AF401) stand for a chance to win a holiday to the Red Sea
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