DESTINATIONS PREVIEW WTM 2016
RIGHT: WTM Buyers’ Club
FAR RIGHT:
The Travel Tech Show at WTM
off on Tuesday with speed networking (9-10am, Hall Entrance S10) and a round-table interview led by BBC business news presenter Aaron Heslehurst, focusing on South Africa (10.50-11.30am, WTM Global Stage AS950). The scope of issues encompassed by
BUYERS’ CLUB IN
NUMBERS
9,100 members of the WTM Buyers’ Club are due to
attend in 2016
£2.5 billion of business is said to be agreed at the Buyers’ Club
865,500 on-
stand meetings are due to take place over the course of WTM
9-10am on Monday is the WTM
Buyers’ Speed Networking
session, outside Entrance S10
the ‘responsible tourism’ theme proves just how relevant this is for everyone involved in booking travel. There’s the sustainable side, with Climate Change, Greenhouse Gas Emissions and Travel & Tourism (Tuesday, 1-1.45pm, Responsible T
ourism Stand AF100)
and Captivity, Wildlife and Tourism (Wednesday, 10.15-11am, Platinum Suite 1). Focusing more on the communities
involved with and affected by tourism, sessions include Tourism and the Sustainable Development Goals (Tuesday, 2-3.15pm, Platinum Suite 3), where Tui Group sustainability director Jane Ashton and Exodus managing director Peter Burrell will be among the experts debating the contribution tourism can make to developing destinations; and How Tourism Can Help the Refugee Crisis (Tuesday, 2.45-3.30pm, AF100). From the traveller’s perspective, look out for How Can We Ensure Travel and Tourism is Accessible to All? (Tuesday, 3.30-4.30pm, AF100), where Srin Madipalli, chief executive of accessible accommodation site Accomable, will give his take on how this growing sector is about much more than just wheelchair access.
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travelweekly.co.uk 3 November 2016
w SOCIAL SERVICE Social media continues to play a huge part at WTM, with a rich programme of sessions devoted to its role in travel. They include seminars on YouTube and the Continuing Rise of Video (Monday, 2.30-3.30pm, WTM Inspire Theatre EU475), Personalisation for Bloggers and Brands (Tuesday, 12.45-1.45pm,
WTM Global Stage AS950) and the Social Media in Tourism Masterclass (Wednesday 12.15-12.45pm, WTM Inspire Theatre EU475) where delegates can pick up a few tips from Visit Philly’s use of social media to promote the state. And if those don’t pique your interest, then the sessions focusing on Facebook and Pokémon Go probably will.
Travolution at WTM
Travel Weekly’s technology-focused sister publication Travolution, global media partner for The Travel Tech Show at WTM, is marking its 10th year with a special Travo@10 publication (pictured) to be distributed at WTM. As a show partner, Travolution has
nominated three contenders for one of the World Travel Leaders Awards (Monday, 5-5.30pm, WTM Inspire Theatre EU475). These awards will be given out following a panel debate on Brexit and are a chance to reward innovative companies making an impact on the industry. Travolution will also be
moderating the following two must-attend sessions: n The Travel Agent of the Future (Monday, 1-1.45pm, Travel Tech Theatre TT390) Travo@10 will join
Cardiff-based travel technology firm Comtec/Eysys, independent agent Miles Morgan and The Travel Network Group chief executive Gary Lewis to look at how ‘intelligent’ travel systems will change the role of the traditional travel agent. n Data Wars and the Battle for the Customer (Wednesday, 2.45-3.30pm, Travel Tech Theatre TT390) Data is often touted as the key resource for any travel firm in targeting the right clientele. This session, moderated by Travolution editor Lee Hayhurst, will see data analysis experts debate how suppliers and agents can best use the resources at their fingertips, as well as looking ahead to how the likes of Google or Facebook may have an impact on the sector.
24 WHAT’S ON AT WTM Your guide to the seminars and speakers, plus exhibitor floorplan NOVEMBER 2016
in association with
Travolution is official media partner of The Tech Travel Show at WTM WTM 2016: SPECIAL SHOW EDITION
TRAVOLUTION.CO.UK
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