WTM 2016 PREVIEW DESTINATIONS
possibilities A world of
Get a head start on World Travel Market’s programme of seminars and speakers with Katie McGonagle’s guide
@katie_mcgonagle
here in the world could you shake a tail feather with a Caribbean carnival queen one moment, then try your hand at calling back a swooping Arabian falcon the next? Where can ministers of tourism and company CEOs rub shoulders with dancers in traditional dress and tourist board mascots kitted out in animal costumes? At World Travel Market, of
W
course, when the most influential figures from the international travel trade come together at the ExCeL Centre in London’s Docklands area for one of the biggest events in the industry. This year’s programme has
been reduced to three days rather than four, from Monday, November 7, to Wednesday, November 9, with extended opening hours of 10am to 7pm in response to feedback from exhibitors and delegates. That means an even more packed programme of seminars and sessions, so to help get you started with planning your day, we’ve put together a guide to a few of the highlights.
The amount of market-leading research is about as close as you can get to a crystal ball
w TRENDS IN TRAVEL There’s no such thing as a crystal ball, but the amount of market- leading research presented at WTM is about as close as it gets, with insight from the likes of Phocuswright, Mintel and Euromonitor. Key events to watch out
for include the WTM London Global Trends Report (Tuesday, 3-3.50pm, WTM Inspire Theatre EU475), where the head of travel from Euromonitor will present exclusive research forecasting the latest trends in travel. Plus Brexit – bound to be raised in just about every session this year – will be the focus of Mintel Presents: Impact and Opportunities
3 November 2016
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