READERS’ LIVES YOUR STORIES
ABOUT OUR SPONSORS
Travel Weekly Cover Stars 2016 is running in association with headline sponsor Norwegian Cruise Line, travel partner Virgin Atlantic and makeover partner Simon Shopping Destinations.
JOE’S SALES TIPS
TIP 1
TIP 2
TIP 3
Dynamically package a seven-night cruise with a hotel stay for customers wanting a 10-night holiday.
Sell the shopping! Tell clients to look at Simon’s shopping malls website to see which malls there are.
Suggest clients buy an all-inclusive drinks package on board and pre-book a dinner show.
Q. What were your first impressions of NCL’s Escape? A. I’ve cruised quite a bit but this was my first time with NCL and I was blown away. Escape is a huge ship holding 4,250 passengers. I loved the freedom of the Freestyle cruising concept. It was very laid-back and the food was fantastic. We went to a dinner show (a theatre
Q. How was the shopping? A. At Sawgrass Mills we were given a book of discount vouchers and we shopped til we dropped. Everything is so much cheaper than in the UK and I couldn’t resist buying presents for loved ones at such amazing prices. The next day we visited The Falls, where I chose my outfit. We learnt all about the mall and its benefits to our customers, such as the discounts. We were given free suitcases to take our outfits home in.
and restaurant combined) on the first night, at the Supper Club. It was a mish- mash of 1980s bratpack films and an old- style Hollywood musical. The performers were of a very high standard and came into the audience so you felt part of the show. It was also quite raunchy – just for adults! – and a highlight of the cruise. We danced the night away at the open-air H20 Club; I didn’t expect to find anything like that on board. It was a real chill-out experience. Another highlight was opening the balcony doors in the morning and seeing the Atlantis hotel. It was the most fantastic view – just “wow!”
Q. Did the day at the Blue Lagoon give you an appetite for the Bahamas? A. It was a day to chill and was stunning. I would love to go to the Bahamas again. We sat on the beach and I felt really recharged by the end of the day.
Cover Stars trip led to £10,000 booking Since returning from the trip, Joe has not only begun dynamically packaging Miami cruise-and-stay packages, but has also made a £10,000 Norwegian Cruise Line booking. “I would not have thought of doing that before,” he admits. “I’ve come into my own since I got back
and have done a couple of bookings. If you look at flight costs to Miami and do one night pre and post a cruise and dynamically package it, you can probably get 10 days for £1,200 – it’s fantastic value. It’s the best of both worlds, combining a cruise with a fantastic beach stay. I’m now more confident in dynamic packaging.” Joe’s experience on board Norwegian
Escape has given him the knowledge to sell NCL. He adds: “I recommended NCL to one client who has a teenage son and sold the benefits of the teen club, resulting in a £10,000 booking on Norwegian Jade for a Christmas cruise.”
l Massachusetts Office of Travel and Tourism:
massholiday.co.uk
l Brand USA:
discoveramerica.com l Virgin Holidays:
vhols4agents.co.uk l Simon Shopping Destinations:
simon.com/travel
in association with 6 9 June 2016
travelweekly.co.uk 35
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