OPERATOR NEWS YOU CAN USE
hern lights and range
Airtours steps up revamp with new website and brochure
Thomas Cook is continuing its revival of the low-cost Airtours brand with a new standalone website, a redesigned logo and two summer 2017 brochures. Chris Mottershead, Thomas Cook
UK & Ireland managing director, began the revival last summer and said these moves reflect its shift to becoming “a brand in its own right”. The website offers holiday deals and travel advice, while the Summer Sun and Far & Away 2017 brochures feature holidays to Europe, the Caribbean and Goa. Mottershead said: “Summer
2017 is the ideal opportunity to reintroduce Airtours to customers. “We also expect the
are among Inghams’ 2016-17 additions
popular tours the Arctic Fjord Adventure and Polar Express Adventure, which include a boat safari, a rail journey into Sweden, husky-sledding and a visit to Norway’s Polar Wildlife Park to see wolves. Accommodation in Finnish Lapland ranges from traditional log cabins to modern self-catering apartments and hotels. Guests can take husky and
reindeer safaris and trips to see the northern lights, and have overnight stays in glass igloos or
the Lainio SnowHotel.
inghams.co.uk/lapland
product manager for All Leisure Holidays, said her initial aim was to increase knowledge of what the US-based inbound tour operator, which specialises in the West Coast, offers operators and agents. “This year is all about establishing relationships with the trade and doing a bit of marketing to get our name out; it’s very much work in progress,” she said. “Next
year we will look at developing it.” Around 80% of the company’s business is group tours. The company – which has
representation in Italy, Spain, Germany, eastern Europe, Brazil, Australia and New Zealand – began working with Travel Counsellors in March and has hosted a fam
trip this year.
gowesttours.com
9 June 2016
travelweekly.co.uk 25
reintroduction of Costa Blanca and Costa del Sol to prove popular.” The Spanish destinations were
reintroduced following agents’ and customers’ feedback, he added. Thomas Cook’s own-brand
hotel smartline Los Jazmines in Torremolinos has been fully
renovated for summer 2017.
airtours.co.uk › Costa del Sol, page 66
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