2017 experts offer their insights on 2017. T
he exploding growth of the boutique sector will continue to challenge commercial club owners to retain their most
valuable members, that is, their mem- bers who invest in personal training and small group training. Certainly it is critical that club oper-
ators provide a competitive alternative to both personal training and small group training in their facilities. The biggest threat, however, will
come from low-cost high-value opera- tors who continue to attract members from higher priced clubs without nec- essarily bringing in new members to our industry. In other words, we will continue to see more clubs competing
22 Fitness Business Canada January/February 2017
for the same pool of members but at a lower price. This will cause weaker club operators to fail and to subse- quently close their operations.
What is one big plan you have for 2017? We are investing heavily in the
training and development of our pro- fessional training staff and entry level employees to create career paths for employees at all levels. When new em- ployees join our company and suc- ceed and grow through the ranks, we will see more loyalty and commitment which will fuel our growth. We believe in this investment strategy and expect that revenues from personal training and small group training will poten- tially double by the start of 2018.
The YEAR AHEAD A
dvice and ideas from fellow fitness professionals can be critical to business success. While every FBC issue is a portal to this sharing, our first issue each new year makes a special effort to feature the expertise of industry veterans. On the following pages, our
Boutique Sector and Low-cost High-Value Operators Keep up the Pressure BY GEOFF DYER
Geoff Dyer president Crunch Fitness (west coast of Florida, Orlando, Atlanta)
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