FBC I


UPFRONT» Happenings


I’ve Attended IHRSA 25 times. Why You Should Go This Year.


BY CLIVE CALDWELL


have been in the fitness industry for 44 years now, since I was 21 years old. During those 44 years, I have prob-


ably attended 25 IHRSA conventions, one of the most important events in our industry. The IHRSA


tradeshow is one of the most spec- tacular and expan- sive shows any- where, and it is the event where many manufacturers in- troduce their latest and greatest equip- ment and services. There are also


over 100 educa-


tion seminars, taught by some of the most-respected leaders in the North


Clive Caldwell is president and CEO of Cambridge Group of Clubs.


Could your Club Use a Little Fresh Thinking?


At 360impact Group, we have a passion and talent for seeing the big picture and the key details. We call it our 360 degree insight. Using our unique team approach, we create customized solutions for single and multi-club operations that produce immediate impact and results. Our fresh thinking combined with 25 years of proven industry experience can propel your success this year too.


360impact Group provides:


• Customized HR solutions – HR Toolkits including onboarding programs, employee handbooks, job descriptions, performance appraisals, compensation


• Talent Solutions - with our extensive networks and expertise, we will find highly qualified people for any club role.


• Training and Development – industry specific on-site and eLearning programs (management and leadership development, service, retention, sales, sales management and more).


• Strategic Planning – we work with your team to identify your growth and improvement opportunities and create a roadmap and strategic plan for success.


Let us put our 360 insight to work for you! Contact us for a complimentary consultation.


KEYNOTE SPEAKERS:


Relationship Revolution: Building Better Connections in the Digital Age Seth Mattison, Founder & Chief Movement Officer, FutureSight Labs


Forget BIG Data – Small Data Defines the Future Martin Lindstrom, Author, Change Agent and Brand Futurist, DENMARK


Viral Business: Inspiring Customer Loyalty Johnny Earle, Branding Expert, and Founder, Johnny Cupcakes


Creating & Maintaining Engagement Soraya Darabi, Co-Founder, Zady, and Impact Investor


360impactgroup.com info@360impactgroup.com 10 Fitness Business Canada January/February 2017


Save US$100 OFF of a full Convention registration when you use promo code FBC17. For more information or to register, visit ihrsa.org/go2017


EVENTS


• IHRSA 2017 will feature over 100 education sessions taught by some of the most successful individuals in the health club industry.


• More than 350 exhibitors from around the globe will showcase their products and services in a vibrant, high-energy environment.


American and worldwide fitness indus- try. Each year also offers some of the most unique and thought-provoking keynote speakers. And of course, IHRSA is an amazing


opportunity to network with other pro- fessionals who have dedicated their lives to promoting health and fitness and helping others discover good health. The next IHRSA convention will be


in Los Angeles from March 8–11, and I strongly encourage you to make the effort to get to the show, to learn from and connect with experts and to grow. On top of all of this, David Hardy,


the president of Fitness Industry Council of Canada, will be hosting an evening for all of the Canadian attendees. This is not an event to be missed. I hope to see you there!


Banner Year for Gold’s Gym


G


old’s Gym experienced strong growth in 2016 and contin-


ues its aggressive global expansion. The company opened 66 new loca- tions around the world this past year, including locations in India, Japan, Egypt, Saudi Arabia and Australia. It has 47 new locations scheduled to open in 2017 and plans to expand into Germany, Africa, and South Korea. The company currently has 720 lo-


cations in 38 American states and 23 countries around the world. However, in early January of this year it closed two of its 13 Canadian clubs, both in Edmonton.


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