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New Year, New Perspectives
BY PAULA COMFORT
busy working in their businesses. I also hear from teams that are so immersed in their own projects that they can't find or see a point of view other than their own. Problem solved! For 2017, pick one
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of these seven simple strategies to discover a new approach to growing or refreshing your business.
16 Fitness Business Canada January/February 2017
hear countless times from owners, senior leaders and managers that they have no time to work on their businesses because they are too
1. Visit other clubs. 2. Retain a club consultant to execute a mystery shopping program for one or more of your club’s departments, services or sales processes.
3. Audit your financials and club metrics against industry standards.
4. Network with an industry expert for fresh insights.
5. Invest in an external sales, leadership or motivational speaker or trainer to give you a new
perspective on your business. These experts understand the latest trends and best practices.
6. Develop a Mastermind group of industry and non-industry leaders to work on strategy.
7. Read industry magazines, go to a trade show and take your fitness equipment provider out for lunch.
Set a goal to make 2017 a year of renewal and new perspectives!
Paula Comfort has 20+ years of experience in the fitness in- dustry. Most recently she was managing director of Fitness for Spa Chakra Inc., a luxury spa and health club company where she started the division.
Previous roles include area vice-president of The Sports Clubs of Canada/Bally Total Fitness. She is currently a partner in her own consult- ing company, 360 Impact Group. Contact her at
paula@360impactgroup.com or 416-565-6025.
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