1813 Club and Premier Members


1813 Club and Premier Members


Greater Birmingham’s leading companies


Minding your language: Phil Ripley is pictured (left) with Chris Hutchinson


Breaking down language barriers


A Longbridge-based marketing company has had to mind its language recently – in order to help a client’s international marketing efforts. Aardvark Marketing was called in


by Ervin Amasteel to provide assistance with a number of activities, ranging from overseas trade shows to new company literature and a website in range of languages. Ervin Amasteel is a provider of


steel abrasives and is based in Tipton, from where they support a commercial team across Europe and Asia. Phil Ripley, commercial director


at Ervin Amasteel, Europe and Asia, said: “When I joined Ervin in 2010 it was apparent that our marketing materials and website needed updating and rationalising. Aardvark Marketing have delivered a complex and evolving brief with a healthy mix of humour and professionalism.” Among the new marketing


materials produced by Aardvark was the website, exhibition materials, videos, technical brochures, technical bulletins, case studies and press release templates, as well a 150 slide customisable sales presentation aids the team in presenting technically accurate information to European and Asian customers. All the materials, translated in


seven foreign languages are supporting the growing sales team in expanding their customer base.


20 CHAMBERLINK September 2016


Birthday celebrations: Jack Dromey, MP for Erdington, is pictured with Lee Hendon at Jaffray Care’s 25th anniversary celebration


A historic commitment to providing healthcare


Jaffray Care has just celebrated 25 years of delivering specialist care – but its roots in Erdington were laid down back in the 1880s. The charity employs around 250 nurses, care managers and support staff to care for those with developmental difficulties and healthcare needs. However, commitment to healthcare at the site of its headquarters can be traced back to 1885 when Sir John Jaffray, the Scottish journalist who co-founded the Birmingham Post, built the old Jaffray Hospital at his own expense.


‘We are not for profit – we are a charity and we have embraced that mission’


From the 1950s up until its closure until 1991, the hospital was used as a geriatric and convalescent unit. And despite the hospital’s closure and eventual demolition, Sir John’s legacy continued with the birth of Jaffray Care. Originally part of the NHS, Jaffray Care became a charity in 1993 and has been providing nursing services,


day care residential services and supported living in Birmingham, Wolverhampton and South Staffordshire. As well as offering residential accommodation and


assisted living, Jaffray also has a rapidly-expanding day service. “Jaffray Care was part of the NHS when it started in


1991 and was built in response to the Community Care act as long-stay hospitals were closing down,” said Jaffray Care’s chief executive Lee Hendon. “Lime Court was the first of our centres to be built.


Then Jaffray Care became charity and we expanded. “Sir John Jaffray built the original Jaffray Hospital


out of his own expense and he always said that if the hospital ever closed the land had to be used for the good of the public. “All these years later, we share the same ethos for


care. We are not for profit – we are a charity and we have embraced that mission.” Jaffray Care celebrated its 25th birthday in July with


a party for service users, their families, staff and business partners. It proved to be a double celebration as just a few


days earlier the group scooped two gongs at the National Learning Disabilities and Autism Awards.


Premier Membership


Contact: Howard Blow T: 0121 607 1841


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