COMPLIMENTARY SELLING
and comfort, with the topsheet that prevents moisture from remaining in contact with the skin while the specifi cally designed absorbent core enables an even, rapid and effective fl uid distribution where it helps to hold fl uid safely away from the surface. Always Discreet Light Pads are individually wrapped, easy to open and come in a re-closeable packaging for discreet disposal. The product is available in three different sizes with increasing absorbent capacity.
Similar to the Light Pads, the soft top- sheet of Always Discreet Moderate Pads are specifi cally designed to draw fl uid quickly away from the surface. Another similarity is the core technology which provides an optimal level of protection and was designed for exceptional comfort and discretion.
They are individually wrapped, easy to open and come in re-closeable packaging for discreet disposal. There are three sizes with increasing absorbent capacity available.
Always Discreet Pants, for women who need heavy protection, are available in two sizes. The soft cotton-like fabric supports a comfortable wearing experience. The product also features up to 100% comfort and protection through the triple layer core. •
2. Identify the right product for the different levels and causes of AI What is the type of urine loss? If it is… Stress Incontinence caused by coughs or sneezing, liners or pads should be enough
Urge Incontinence, i.e. a sudden urge to go to the toilet, the customer should consider pads or pants Mixed Incontinence (a mix of both), recommend pads+ or pants
3. Choose the right level of absorbency
Find out about the amount of urine loss. If it is…
a small amount causing moisture, suggest using liners or pads leaks causing wetness, recommend moving to pads+ signifi cant urine loss, the customer might want to consider using pants
4. Find out about the situation
in which the product is used If it is in a secure environment like at home, a lower
absorbency might be enough
If it is while practising outdoors sports where the nearest toilet might be far away, the customer might require a higher absorbency
5. Advising on how to choose the right product Show them how to look for absorbency indication on the packs in-store Recommend they try free samples and test them to increase the chances to fi nd the right products
6. Procter & Gamble’s Always Discreet range of liners, pads and pants provides the right solution for various types of AI
Always Discreet product range: Liners, Light Pads, Moderate Pads and Pants Women who are affected by lighter forms of bladder sensitivity can choose Always Discreet Liners or Pads, which are available in Light and Moderate variants. Both Liners, Light and Moderate Pads absorb leaks and odours in seconds. The unique, ultra-thin design offers discretion
&
the perfect combination!
www.diarydoll.com
REFERENCES 1. Abrams P, Cardozo L, Fall M et al. 2002. The standardisation of terminology of lower urinary tract function: report from the standardisation sub-committee of the International Continence Society. Neurorol Urodyn. 21: 167-168 *percentage varies across the range, vs the UK/Ireland leading brand **based on average consumer loading 2. IBID
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