COMPLIMENTARY SELLING
ALWAYS DISCREET
WHILE BLADDER SENSITIVITY IS A COMMON PROBLEM FOR AS MANY AS ONE IN THREE ADULT WOMEN IN THE UK1
, MANY OF
THEM CAN FEEL TOO EMBARRASSED TO
ADDRESS THE SUBJECT. R
esearch by Procter & Gamble (P&G) found that Adult Incontinence (AI) is the fastest growing category within Health & Beauty; however, it also found that a staggering number of women are not using the product best suited to their needs.
P&G is helping pharmacists to address this issue with the tools to talk to women suffering from AI. Having an educated conversation can help to take the stigma off of the condition and ensure customers are buying the right products that answer their needs.
PERSONAL CONSULTANCY TO FIND THE BEST SOLUTION Lourdes Fuentes, Brand Manager Femcare at P&G, explains what pharmacies can do to help break the taboo: “Pharmacies are in a favourable position to start the conversation on AI with their customers and discreetly
40 - SCOTTISH PHARMACIST
fi nd out about the specifi c nature of their condition thanks to the one- on-one consultancy they offer.
“We know that many of the women affected don’t use the right product that would offer the best level of protection and discretion to meet their needs. The Always Discreet range for sensitive bladder offers solutions for every type of AI, enabling pharmacists to recommend the product that can be right for each individual case so that affected women can live their lives with confi dence.”
CORE DISCUSSION TOPICS FOR PHARMACISTS: 1. Reassure the consumer that AI is a very common issue 1 in 3 women over the age of 18 in the UK suffer from AI2
67% of affected women use the wrong protection due to lack of knowledge, according to P&G research
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