IMBIBE LIVE PREVIEW
This year Imbibe Live will return on 4 and 5 July at Olympia London, with a dynamic programme of events and tastings. Visitors will find the latest trends, taste new wines, beers, spirits and soft drinks, and be inspired by world renowned, expert speakers.
Imbibe Live is the innovative and interactive annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade.
Just like the on-trade itself, Imbibe Live is constantly evolving, and this year the programme is more diverse than ever. All seminars are free to attend – including invaluable training courses in The Academy.
Imbibe Live works with ambassadors from the industry to help devise their programme of seminars and events. This year the ambassadors are Laure Patry from Social Wine & Tapas (Wine Ambassador), Alex Kratena, former ‘Best International Bartender’ award winner (Spirits Ambassador) and Mark Dorber, owner of the highly acclaimed Anchor at Walberswick (Beer and Cider Ambassador).
Their industry expertise and contacts has resulted in an unmissable programme offering insights into the latest trends with practical advice on improving your drinks offer and your business.
Here are just a few highlights coming up at this year’s show…
Centre Stage
You’ll find all the action on the main stage, including the final of the annual Bartenders v Sommeliers competition, and ‘Very Important Personality’ with past winners of Imbibe’s Personality of The Year Awards, Ryan Chetiyawardana, aka Mr Lyan, Jake Burger and Lyndon Higginson.
Bars from across the UK will be sending their finest to compete in Shakes & The City – a showdown to discover which city is the nation’s cocktail capital and sommeliers will be going for gold in the Imbibe £5,000 Sommelier Challenge with
quiz master Ronan Sayburn MS testing their skills to the limit. Brewer’s Den will also be searching for the best wheat beer of 2016.
Beer & Cider Hub The Thinking Drinkers, Ben McFarland and Tom Sandham, will be traveling Around the World in Six Beers, the new face of brewing in the Czech Republic will be explored in Pilsner & Beyond and Gabe Cook will get to the core of the matter with The Nuts & Bolts of Craft Cider.
JUNE/JULY 2016 5
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