Drink News CAPTAIN ‘WES’ MORGAN HITTING SHELVES IN LEICESTER
Captain Morgan will be releasing a further 11,000 commemorative Captain ‘Wes’ Morgan bottles, featuring the star player, following an unprecedented number of requests from fans.
The bottles will be landing on the shelves of the Leicester City Football Club store as well as selected retailers in Leicester next week.
Rhys Love, Senior Brand Manager for Captain Morgan said:
“We had an incredible response from Leicester City fans when w the commemorativ
e unveiled e ‘Wes Morgan’
bottle earlier in May to celebrate the club’s historic triumph w Morg w
ith Wes an at the helm. We’ve been
orking hard to respond to this demand, and are excited that fans
w
ill have the chance to buy one of 11,000 limited edition bottles in the Leicester City Football Club store and selected retailers around the city.”
HEINEKEN’S SMARTDISPENSE WINS ENVIRONMENT PRODUCT INNOVATION AWARD
HEINEKEN’s revolutionary beer and cider dispense system, SmartDispense, has scooped a top environmental award.
The system, which reduces energy use by 20% and water by 75%, was recognised at the Edie Environment and Energy Awards, winning the Environment Product Innovation award.
SmartDispense was developed following £5m of research, and is now in over 3,000 on-trade outlets across the country, cutting the environmental footprint and saving outlets around £2,000 a year on their bills.
The technology also reduces the frequency of cleaning, slashing the cost of cleaning products.
Simon Gray, Draught Dispense Development Coordinator said:
“SmartDispense not only cuts the overhead cost of every pint of beer and cider, but it also contributes towards every venues’ bottom line, by reducing energy costs and the amount of water used.
34 JUNE/JULY 2016
“It’s g recog
reat to g et this national nition as w installing more S across the country. Tog
e are committed to martDispense units ether w
ith
our customers, we can help reduce the environmental footprint, and save our customers money.”
www.smartdispense.heineken.co.uk Or talk to your HEINEKEN Sales Manager.
For SmartDispense enquiries or to calculate your potential savings, visit:
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